Supermarket Perimeter - January 2022 - 59

FRESH SALMON SALES HAVE SOARED THROUGHOUT THE
PANDEMIC, and experts expect that trend to continue in 2022.
Over the past year, salmon sales grew 10.7% to reach nearly $235
million, according to IRI and 210 Analytics data for the 52 weeks ending
Nov. 28. Fresh salmon accounted for 34% of all fresh seafood sales over
the past year, or 56% of all new seafood dollars in 2021.
" In other words, salmon is punching (sizably) above its weight
in terms of contributing to growth, " said 210 Analytics Principal
Anne-Marie Roerink. " In addition to generating
significantly more dollars, salmon sold 6.8% more
units in this time period versus a year ago and
volume rose 6.3% versus a year ago and a whopping
28.8% versus two years ago. And in November,
salmon notched its highest sales for the month,
rising 11.5%. Salmon sales were 2.5 times that of
number two, crab. "
Individual grocery chains are realizing even
higher gains in the sub-category. Overall fresh
seafood and salmon sales at Giant Eagle have soared
40% since 2019, and between 3 and 4% in 2020,
said Shawn Oliver, seafood category manager for
Giant Eagle.
" The most important thing is that we didn't give
any [sales] back in 2021, " Oliver said. " We wondered
what it was going to be like when people were going
back to restaurants. "
Meanwhile, Lakeland, Fla.-based Publix will finish
this year " up over last year's record sales, " said Guy
Pizzuti, business development director, seafood,
for Publix.
" Growth is primarily driven due to the fact
that while restaurants were temporally or maybe
permanently closed during the height of the
pandemic, customers learned how to prepare
seafood at home. They recognized the ease and
value of preparing seafood at home and that
consumer habit has continued through 2021. "
" With the pandemic, people learned how
to prepare salmon at home, instead of going
to a restaurant to get a quality seafood meal, "
Oliver agreed.
The reasons behind salmon's growth
In addition to consumers' growing comfort with
cooking seafood at home, there are myriad reasons
for salmon's growth, including the fish's health
benefits and relative value, analysts and retailers
say. Salmon is an " entry fish, " so it has been popular
among consumers just learning how to cook more
seafood at home, according to Roerink.
Plus, " salmon is also big on menus of nicer
restaurants which are exactly the channel that hasn't
made near as much of a comeback as fast food or
other restaurant types, " Roerink noted. " Much like
supermarketperimeter.com
JANUARY 2022 - 59
high-end steaks, seafood does not travel well for delivery or pickup, so
people who enjoy seafood are more likely to transfer that restaurant
salmon meal to the home. "
In addition, while other protein prices have soared, the price of
salmon has remained favorable.
" With the increasing cost of ground beef, steak and chicken, salmon
has increased a little bit, but it has been much less than some of these
other proteins, " Oliver said. " That has led to the consumer seeing
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Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
Supermarket Perimeter - January 2022 - 12
Supermarket Perimeter - January 2022 - 13
Supermarket Perimeter - January 2022 - 14
Supermarket Perimeter - January 2022 - 15
Supermarket Perimeter - January 2022 - 16
Supermarket Perimeter - January 2022 - 17
Supermarket Perimeter - January 2022 - 18
Supermarket Perimeter - January 2022 - 19
Supermarket Perimeter - January 2022 - 20
Supermarket Perimeter - January 2022 - 21
Supermarket Perimeter - January 2022 - 22
Supermarket Perimeter - January 2022 - 23
Supermarket Perimeter - January 2022 - 24
Supermarket Perimeter - January 2022 - 25
Supermarket Perimeter - January 2022 - 26
Supermarket Perimeter - January 2022 - 27
Supermarket Perimeter - January 2022 - 28
Supermarket Perimeter - January 2022 - 29
Supermarket Perimeter - January 2022 - 30
Supermarket Perimeter - January 2022 - 31
Supermarket Perimeter - January 2022 - 32
Supermarket Perimeter - January 2022 - 33
Supermarket Perimeter - January 2022 - 34
Supermarket Perimeter - January 2022 - 35
Supermarket Perimeter - January 2022 - 36
Supermarket Perimeter - January 2022 - 37
Supermarket Perimeter - January 2022 - 38
Supermarket Perimeter - January 2022 - 39
Supermarket Perimeter - January 2022 - 40
Supermarket Perimeter - January 2022 - 41
Supermarket Perimeter - January 2022 - 42
Supermarket Perimeter - January 2022 - 43
Supermarket Perimeter - January 2022 - 44
Supermarket Perimeter - January 2022 - 45
Supermarket Perimeter - January 2022 - 46
Supermarket Perimeter - January 2022 - 47
Supermarket Perimeter - January 2022 - 48
Supermarket Perimeter - January 2022 - 49
Supermarket Perimeter - January 2022 - 50
Supermarket Perimeter - January 2022 - 51
Supermarket Perimeter - January 2022 - 52
Supermarket Perimeter - January 2022 - 53
Supermarket Perimeter - January 2022 - 54
Supermarket Perimeter - January 2022 - 55
Supermarket Perimeter - January 2022 - 56
Supermarket Perimeter - January 2022 - 57
Supermarket Perimeter - January 2022 - 58
Supermarket Perimeter - January 2022 - 59
Supermarket Perimeter - January 2022 - 60
Supermarket Perimeter - January 2022 - 61
Supermarket Perimeter - January 2022 - 62
Supermarket Perimeter - January 2022 - 63
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Supermarket Perimeter - January 2022 - 71
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Supermarket Perimeter - January 2022 - 73
Supermarket Perimeter - January 2022 - 74
Supermarket Perimeter - January 2022 - 75
Supermarket Perimeter - January 2022 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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