Supermarket Perimeter - January 2022 - 66

TECHNOLOGY
Apeel CEO to chair tech council
of new produce organization
Apeel's CEO, James Rogers, has been appointed chair of the
technology council of the newly formed International Fresh
Produce Association.
" The retail sector is looking for partners to help meet
today's complex needs, while securing their operations
against disruptions, " Rogers said. " Based on years of working
with the top retailers and suppliers across the globe, we have
a deep understanding of the needs of the food system and
have seen first-hand how technology can make the food
ecosystem better. "
One of the needs Apeel has addressed through technology,
he added, is to " put time back on the industry's side " and
provide insights that help its partners optimize distribution.
" The ever-evolving food landscape is going to require
ongoing adoption and integration of new technologies in the
coming years, and I'm honored to support the International
Fresh Produce Association in their mission to put technology
to work for the food industry. "
can meet the public's growing
demand with longer-lasting fruits
and vegetables.
Apeel has prevented 42 million
pieces of produce from going
to waste in retail stores, and
the company's products have
prevented a net 10,000 metric
tons CO2 equivalent in GHG
emissions, Smit said.
Apeel and other companies
are also helping bring into focus
a food system that's not built
on the foundation of single-use
plastic, but on materials derived
from nature.
For example, Smits said,
traditionally, the plastic wrap
on English cucumbers serves
as a protective layer for their
thin skin, preserving quality and
shelf life. As a result, hundreds
of thousands of pounds of
plastic are used to wrap English
cucumbers in the United States
every single year.
English cucumbers coated in
Apeel, however, do not require a
plastic wrapper and last just as
long as those that do, he said.
Israeli company enters
produce shelf-life
extending market
An invisible, edible food
coating from a new Israeli
company extends the shelf
life of a wide range of fresh
fruits and vegetables bound for
commissaries, central kitchens
and other channels.
Tel Aviv-based Sufresca Ltd.
developed a biodegradable,
water-based emulsion composed
of wholly natural food ingredients
and inbuilt with advanced
modified atmosphere properties.
When applied to a fresh fruit or
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Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
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