Supermarket Perimeter - January 2022 - 74

TAKES
fresh
What are you most excited
about in the retail meat
category heading into 2022?
WE ASKED 5 INDUSTRY LEADERS...
Health and wellness
will remain top of
mind for consumers
heading into the new
year, so we have a
unique opportunity to
emphasize fresh meat's
nutritional story. Fresh
meat is wholesome and
protein-rich, therefore
it's important we
continue to find ways to
highlight that message
to health-conscious
consumers.
STEVE HIXON,
vice president,
customer engagement,
Midan Marketing
We have seen strong
growth in case-ready
offerings in recent
years and expect that
growth to continue into
2022. Shopping online,
delivery and especially
pickup is here to stay,
and we're excited
for the opportunities
this would bring to
consumers.
OZLEM WORPEL,
director, Fresh Meats
Marketing, Tyson Foods
We've been focused
on offering consumers
better-for-you, organic,
100% grass-fed beef
since 2005. While the
grass-fed category
has been growing
for years, it's exciting
to see today's meat
retailers now seeking
out our standards.
Likewise, it's exciting to
see consumers more
aware that there is
beef that's better for
them, the environment,
and the cattle, and
we're working to
make adoption more
accessible.
DANA EHRLICH,
founder and CEO,
Verde Farms
74 - JANUARY 2022
supermarketperimeter.com
The retail meat
category is so broad
and protein at home
has never been more
relevant for consumers.
I am most excited
about bringing quality,
convenient proteins
to consumers in the
breakfast and dinner
categories. We're also
seeing consumers
joining our Hormel
Refrigerated Entrees
franchise. In the dinner
space, we are seeing a
huge consumer shift to
at home consumption..
AMY SAND,
director of marketing,
Refrigerated Foods,
Hormel Foods
I'm most excited about
customers looking for a
clean domestic (product
of USA) option when it
comes to purchasing
meat. The brands
we have certainly fit
that segment with
no antibiotics, no
added hormones, and
humane animal care
that reduces stress and
improves the quality
and flavor. Customers
want to know where
their meat comes from.
LUKE LAPERRIERE,
vice president of retail
innovation, Coleman
Natural, Niman Ranch
and Panorama Organic
Grass-Fed Meats
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Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
Supermarket Perimeter - January 2022 - 12
Supermarket Perimeter - January 2022 - 13
Supermarket Perimeter - January 2022 - 14
Supermarket Perimeter - January 2022 - 15
Supermarket Perimeter - January 2022 - 16
Supermarket Perimeter - January 2022 - 17
Supermarket Perimeter - January 2022 - 18
Supermarket Perimeter - January 2022 - 19
Supermarket Perimeter - January 2022 - 20
Supermarket Perimeter - January 2022 - 21
Supermarket Perimeter - January 2022 - 22
Supermarket Perimeter - January 2022 - 23
Supermarket Perimeter - January 2022 - 24
Supermarket Perimeter - January 2022 - 25
Supermarket Perimeter - January 2022 - 26
Supermarket Perimeter - January 2022 - 27
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Supermarket Perimeter - January 2022 - 29
Supermarket Perimeter - January 2022 - 30
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