Supermarket Perimeter - January 2024 - 11

T
he top category consumers regularly purchase as a treat is snacks, according
to a recent report from Cincinnati-based 84.51°.
Specifically, the top treat category holds snacks/candy, drinks (including
soft drinks and juice), and produce equally. In the report, available as an e-book
titled " The Future: 5 Key Insights Powering Grocery's Next Era, " 84.51° explained
that consumers are just as likely (34%) to purchase produce as a treat as they are to
purchase drinks and snacks/candy.
The data is based on an August 2023 survey of consumers who had shopped at
Kroger in the last three months.
The second top category consumers regularly purchase for treats is dairy (31%).
Deli, meat and seafood make up the third top category at 30%. As for treats that
consumers purchase sometimes, the top three categories are fresh bakery (58%),
snacks/candy (57%), and frozen food (52%).
84.51°'s report also broke down the survey results by income level to see how
regular indulgences differed across three groups. For those with an income under
$50K, regular indulgences were ranked snacks/candy (38%), drinks (34%), and
produce (32%).
For the group with an income level $50K-$100K, the order shifted to drinks (36%),
produce (35%), and snacks/candy (29%). For consumers with an income level over
$100K, regular indulgences were ranked snacks/candy (38%), produce (34%), and
drinks (31%).
The biggest difference 84.51° noted was in the $50K-$100K group, as snacks/candy
were much less popular for them than consumers in the other two income groups.
Another important thing to note from this report is the use of the word " snack "
- which is specifically paired with candy and used separately from produce, fresh
bakery, dairy and meat departments - while the word " treat " is used to represent the
broader snacking category across all grocery departments.
Whether described as a snack or a treat, the point remains: snacking is for
everyone, in every perimeter department, and in demand.
Produce
Avocado toast to-go
While many consumers - especially younger generations - find themselves
snacking throughout the day rather than having three full meals, more food
companies are launching products that serve as snack/meal hybrids.
According to the Circana 2023 Snacking Survey, two out of three consumers
(up 6% from two years ago) said they snack to fuel the day, and 54% percent of
consumers (up 7% from two years ago) said snacks are an important part of their
healthy eating plan throughout the day.
Rhome, Texas-based ¡Yo Quiero! recently
launched a new snackable breakfast item,
Avocado & Egg, made with hard-boiled eggs,
Haas avocados, and everything seasoning.
The innovative product reduces the
effort required to make avocado toast, so all
consumers have to do is pop a slice of bread
in the toaster, open up a 2.5-ounce cup of
Avocado & Egg, and spread it on top.
" It has become clear to us that there is
power behind the goodness of this healthy
pairing, " said Jay Alley, co-owner and vice
president of ¡Yo Quiero! " These two powerful
supermarketperimeter.com
JANUARY 2024 - 11
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
Supermarket Perimeter - January 2024 - 32
Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
Supermarket Perimeter - January 2024 - 38
Supermarket Perimeter - January 2024 - 39
Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
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Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
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Supermarket Perimeter - January 2024 - 48
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Supermarket Perimeter - January 2024 - 50
Supermarket Perimeter - January 2024 - 51
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Supermarket Perimeter - January 2024 - 53
Supermarket Perimeter - January 2024 - 54
Supermarket Perimeter - January 2024 - 55
Supermarket Perimeter - January 2024 - 56
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Supermarket Perimeter - January 2024 - 58
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Supermarket Perimeter - January 2024 - 67
Supermarket Perimeter - January 2024 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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