Supermarket Perimeter - January 2024 - 24

Bakery
Muffins
By Jennifer Barnett Fox
SWEET, SAVORY, LARGE OR SMALL, muffins are moving beyond the
traditional morning daypart with anytime convenience.
After a number of banner years, the bakery category continues to
show strength and resiliency. In perimeter bakery, full-size muffins
account for 81% of dollar growth in both dollars and units, according
to IRI International, Chicago, with mini muffins showing a strong rate
of growth.
The perimeter bakery is thriving in units driven by breads and
morning bakery, a notable growth driver.
Although center store outperformed ISB during the pandemic, it is
now being impacted by inflation more than the perimeter, according
to Melissa Altobelli, principal, strategic solutions group, IRI. Eating a
muffin at home for breakfast, versus grabbing a muffin at a coffee shop
or café, can be an inflation fighter for consumers versus the cost of
eating out.
" Inflationary pressures also continue to influence consumer
behaviors, finding consumers looking for sales and deals and cutting
back on non-essentials as the top behavior changes, " she continued.
" Understanding who and what is driving consumers to morning bakery
will help unlock long-term growth and also set retailers apart. "
Time and labor
Although consumers are looking for premium experiences at home,
it can be difficult to keep up with consumer preferences while also
keeping in mind inflationary pressures that may limit the availability of
ingredients or require the need to reduce SKUs. But even with ongoing
labor shortages, bakeries easily can produce muffins with a range of
frozen and raw pre-deposited versions.
Bake' Joy, North Andover, Mass., offers frozen pre-deposited muffins
and pan-free muffins. The company's pre-deposited muffins are
available in Ultramoist and Homestyle brands. The company's PanFree
brand muffin batters bake in a study liner, so there is no special pan
needed. The company also offers its clean label Kitchen Cupboard
brand. Those looking for a distinctive, old-fashioned taste can choose
from its Country Muffin & Cake Co. brand of premium scoop batters
made with sour cream.
Dawn Foods, Jackson, Mich., offers a variety of muffin mixes
and bases for instore bakers that provide added convenience and
consistency. Its basic mix offers a starting point for a variety of flavor
profiles. The simple, one-step, just-add-water process is a time-andlabor
cost saver for the instore bakery. The company's #9 muffin batters
also come pre-mixed and only need to be thawed, scooped and baked.
The high-speed muffin lines from Rise Baking, River Falls, Wis., feature
the capabilities to fill and apply toppings in order to deliver decadent
layers of texture and flavor.
Rise Baking's pre-deposited batter line delivers a pre-scaled batter
that can go from freezer to oven, which is perfect for instore bakeries
who need to deliver fresh-baked product to the customer with minimal
labor. The pre-portioned and ready-to-bake muffins are available in
blueberry, chocolate chip, double chocolate chip, triple berry, banana,
corn and lemon poppy varieties. Rise seasonal muffins are also available
in pumpkin and cranberry orange varieties.
24 - JANUARY 2024
supermarketperimeter.com
Lana Langlois, hanohiki- stock.adobe.com
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
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