Supermarket Perimeter - January 2024 - 25

Finding balance
While health and wellness remain top-of-mind for the conscious
consumer, many still desire to treat themselves to something sweet,
according to Dawn Foods' Global Trends report. This might include the
delicious addition of wholesome, nutrient-rich ingredients that also
provide health benefits such as high cacao chocolate, cocoa nibs, highprotein
chocolate, nut butters and cocoa powders.
The parallel trend of delicious and better-for-you offerings allows
consumers to feel like they can enjoy a guilt-free treat without
sacrificing indulgent flavor. Bakels Global Insights, supported by Innova
Marketing Insights, referenced the importance of finding this balance
through inspiring " feel good " moments, everyday moments easily
available through basic treats and rewards.
" Given the current economic climate, consumers are feeling more
stressed and turning to food for comfort, " said Bryan Fitzsimmons,
director of insights and marketing channel strategy Dawn Foods.
" Enjoying sweets provides a momentary escape for many. Consumers
want treats that are convenient, affordable and in smaller portions as
they look for permissible opportunities to reduce stress and unwind. "
Younger demographics
IRI found muffins over index with Millennials, both with young families
and those raising teens. A mini version is often popular among Millennial
parents who have young children. In contrast, larger sizes can offer a more
decadent treat such as muffins topped with cinnamon crumbles, powered
sugar or fruit. Barry Callebaut recommends ingredient inclusions such
as peanut butter cups, fudge cups, cake batter inclusions, marshmallow
chunks, peanut butter chips, butterscotch chips and almond paste.
Gen Z, a generation known for its exploration of fresh and
innovative ingredients, shows a high affinity for chocolate chip
muffins - demonstrating the ongoing desire for both comfort foods
and fresh, new flavor experiences. But muffins remain a great option
for consumers of all ages with hectic, on-the-lifestyles. With category
growth, Dawn Foods expects to see 29% growth in menu penetration
over the next four years, as informed by Datassentials statistics.
Global trends
Technology transformation
Technology has forever
changed the consumer eating
experience, transforming
how we choose, receive
and consume food.
Experience exploration
Consumers seek foods that not
only enhance their nostalgic
memories but incorporate fresh
and new flavor experiences
from other cultures.
Daily delights
Tied to the growing importance
of mental wellness, consumers
are finding ways to bring
moments of joy into their daily
routine with smaller-sized,
high-quality sweet treats.
Mindfulness matters
Acutely aware of how their
choices affect their personal
health, their community
and their planet, consumers
are looking for authenticity
and want to make a positive
impact on the world.
Source: Dawn Foods
supermarketperimeter.com
JANUARY 2024 - 25
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
Supermarket Perimeter - January 2024 - 32
Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
Supermarket Perimeter - January 2024 - 38
Supermarket Perimeter - January 2024 - 39
Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
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Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
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Supermarket Perimeter - January 2024 - 65
Supermarket Perimeter - January 2024 - 66
Supermarket Perimeter - January 2024 - 67
Supermarket Perimeter - January 2024 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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