Supermarket Perimeter - January 2024 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
LAUREN JULIANA
Inside Sales Specialist
KATHI D. GILLELAND
Senior Director of Marketing
and Promotions
WHITNEY HARTMAN
Sales Enablement Specialist
DUSTIN PICKMAN
Audience Development Director
CARLEA CHANCE
Audience Development Specialist
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
KATELYN BETZ
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
Flavors of
the year
Has pumpkin spice jumped the shark?
Hefty Cinnamon Pumpkin Spice Ultra Strong Trash
Bags? Pumpkin Spice Avocado Oil Caviar? Krispy Kreme
Pup'kin Spice Doggie Doughnuts?
We could devote an entire issue of the magazine to
expanding this list, and some of you might find it more entertaining (though not nearly as
informative, educational, edifying, etc.).
Of course, most of the pumpkin spice products out there score high on the
yummy scale.
But there are eye-rollers every fall that make you wonder how far Pumpkin Spice
Fever can go.
According to some industry experts forecasting the upcoming Year in Flavor, the
correction may be underway.
" We have definitely seen pumpkin spice peaking, and now operators are looking for
other unique flavors to differentiate themselves, " said Mike Kostyo, vice president of
consultancy Menu Matters. " Pumpkin spice will still have a place for years, but look for
fruit flavors and compound flavors to keep the seasonal menu exciting. "
Apple pie spice is a good candidate to challenge pumpkin pie spice in 2024, added
Suzy Badaracco, president of Culinary Tides Inc.
Our informal panel of flavor experts found a number of other flavor trends grocery
perimeter departments need to keep a close eye on in the coming year.
New and unexpected flavors will find their way onto pizzas this year, for instance, said
Trendincites' Amy Marks-McGee.
Comfort food favorites like mac and cheese and Thanksgiving dinner staples could show
up as toppings, likely on an LTO basis. Also look for new alternative pizza crust flavors.
Sweet-and-savory combinations will continue to be big in 2024, Badaracco said.
In fact, there's a whole new vocabulary to describe them: swalty, swokey, swicy.
Maeve Webster, president of Menu Matters, said one example of this trend could be the
use of richer, more complex flours like buckwheat and heritage grains, which can be used
in desserts to create a more savory - but still approachable - experience.
In 2024, also look for ghost, ancho, serrano, Carolina reaper and other regional and
varietal peppers to get a lot of attention.
Dare we hope for a Carolina reaper/pumpkin spice collab next fall? That could be the
straw that breaks pumpkin spice's back. And I will happily try it.
ANDY NELSON
anelson@sosland.com
supermarketperimeter.com
JANUARY 2024 - 3
http://www.supermarketperimeter.com

Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
Supermarket Perimeter - January 2024 - 32
Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
Supermarket Perimeter - January 2024 - 38
Supermarket Perimeter - January 2024 - 39
Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
Supermarket Perimeter - January 2024 - 44
Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
Supermarket Perimeter - January 2024 - 47
Supermarket Perimeter - January 2024 - 48
Supermarket Perimeter - January 2024 - 49
Supermarket Perimeter - January 2024 - 50
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Supermarket Perimeter - January 2024 - 64
Supermarket Perimeter - January 2024 - 65
Supermarket Perimeter - January 2024 - 66
Supermarket Perimeter - January 2024 - 67
Supermarket Perimeter - January 2024 - 68
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