Supermarket Perimeter - January 2024 - 32

Deli
DEMAND FOR FRESH SOUPS sold in grocery deli/prepared foods
sections surged in 2023 for Blount Fine Foods.
Sales were so good, it didn't even matter what the thermometer
outside said.
" We had the best summer selling soup we've ever had, and it was
hot, " said Bob Sewall, Blount's vice president of sales and marketing.
" Are sales were up 25 to 35% in July and August. It was crazy. "
And last year was no aberration. In the past six years, sales of fresh
soup at retail have grown about 200%, Sewall said. Six years ago, only
9% of those polled even knew that grocery stores sold fresh soup. In
2023, it was 22%.
" But think about that - 22% is still low, " Sewall said. " The category is
projected to grow another 55% in the next four years. "
A lot of that growth and projected growth is due to younger
consumers, he added. They grew up getting their soup and other
fresh foods at places like Panera, whose branded soups made by
Blount can also be found in grocery deli/prepared foods departments.
Panera is the top brand of fresh soup sold at grocery retail.
" They're unaware of canned soup, " Sewall said. " They buy fresh. "
In 2023, Blount, well-known not only for its Panera soups but also
for its Clam Shack and private-label soup programs, began shipping
soup under its own Blount's Family Kitchen brand.
The 24-ounce cups come in several varieties, including:
* Chicken Soup with White Meat Chicken
* Loaded Baked Potato Soup
* Lasagna Soup with Turkey Sausage
* Creamy Tomato Soup
* Creamy Chicken & Wild Rice Soup with White Meat Chicken
* Tailgate Beef Chili with Beans
" We debuted them at IDDBA (in June 2023), started shipping in
August, and they've literally been an overnight success, " Sewall said of
the Blount's Family Kitchen line. " It's high-end quality, building out that
category for our customers. "
By Fall 2023, Blount expects to begin shipping the new soups in
smaller containers, which it currently does with its other branded and
private-label lines.
A big trend for the smaller sizes at retail, Sewall said, has been
to cross-merchandise them with a sandwich or salad from the
same instore deli. That replicates the foodservice experience many
consumers have at Panera and other restaurants.
Blount encourages its retail partners to do things like stickering a
deli sandwich with an offer to add a 8-ounce cup of soup for $1.99.
And for those looking for a meal for the family, Blount has seen and
encourages cross-promotions like bundling a 32-ounce fresh soup
with a pot pie or flatbread pizza.
The value of quality
When inflation started driving food prices way up, many people
thought there would be a " rush to the bottom " on pricing, Sewall said.
That certainly hasn't been Blount's experience.
SOUPSOUPSOUPSUPSOUP
32 - JANUARY 2024
supermarketperimeter.com
SOUPS
By Andy Nelson
OUPSUPSOUPSOUPSOSSOUPSOUPSOUPSSOUPSSOUPSSOUP
SOUPSOUPSOUPSSOUP
Blount Fine Foods, TikTok

Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
Supermarket Perimeter - January 2024 - 32
Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
Supermarket Perimeter - January 2024 - 38
Supermarket Perimeter - January 2024 - 39
Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
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Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
Supermarket Perimeter - January 2024 - 47
Supermarket Perimeter - January 2024 - 48
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Supermarket Perimeter - January 2024 - 66
Supermarket Perimeter - January 2024 - 67
Supermarket Perimeter - January 2024 - 68
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