Supermarket Perimeter - January 2024 - 33

" The reality is, people aren't spending as much, but they are
spending on what they really like and enjoy, " he said. " It's refreshing
to see they're not trading you out, but staying true to their core
of eating healthy. It all comes down to better quality soups, better
ingredients, no preservatives of additives, labels that are easy
to read. "
The uptick in fresh soup sales has been true of hot to-go soups as
well as for packaged products, Sewall said.
" Hot to-go was kind of forgotten, but the trends are back to hot
food, " he said. " Retail is garnering more restaurant business. "
At Stop and Shop grocery stores in New England and New York,
consumers can now ladle out their hot soups from Blount Family
Kitchens-branded kettles.
" Hot sales, in a short period of time, are up triple digits " in sales,
Sewall said.
And with hot to-go, it's a case of rising tides raising all boats,
he added.
" Stores that have hot to-go also sell more cups. The customer
really feels like, 'This store is in the soup business.' "
Retail customers who partner with Blount typically have about 12
soups in their hot to-go rotation, Sewall said. And unlike salad bars
and other areas of a deli's fresh to-go department, hot to-go soup
stations are easy to set up and manage, he added.
Social sensation
Soup is so hot on TikTok, The Specialty Food
Association's Trendspotter Panel named Soup
as one of its eight specialty foods trends to keep
an eye on in 2024.
" Soup recipes on TikTok are so popular the
segment has been dubbed SoupTok, spurred on
by the pandemic-era rise of the soup girlie and
viral line, 'Gorgeous, gorgeous girls love soup,' "
according to the panel.
Unlike some TikTok food trends, soup has
staying power.
" Universal, warm, convenient. Never really goes
out of style, " said Jenn de La Vega, one of the
panel trendspotters.
Blount's recent
decision to ship
soups under its own
brand name has
yielded big results.
Expect to see more soups, broths, and soup
starters and mixes on shelves and menus in
2024, according to the panel.
The hashtag #SoupTok has 717.6 million views
on Tik Tok.
supermarketperimeter.com
JANUARY 2024 - 33
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
Supermarket Perimeter - January 2024 - 32
Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
Supermarket Perimeter - January 2024 - 38
Supermarket Perimeter - January 2024 - 39
Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
Supermarket Perimeter - January 2024 - 44
Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
Supermarket Perimeter - January 2024 - 47
Supermarket Perimeter - January 2024 - 48
Supermarket Perimeter - January 2024 - 49
Supermarket Perimeter - January 2024 - 50
Supermarket Perimeter - January 2024 - 51
Supermarket Perimeter - January 2024 - 52
Supermarket Perimeter - January 2024 - 53
Supermarket Perimeter - January 2024 - 54
Supermarket Perimeter - January 2024 - 55
Supermarket Perimeter - January 2024 - 56
Supermarket Perimeter - January 2024 - 57
Supermarket Perimeter - January 2024 - 58
Supermarket Perimeter - January 2024 - 59
Supermarket Perimeter - January 2024 - 60
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Supermarket Perimeter - January 2024 - 62
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Supermarket Perimeter - January 2024 - 64
Supermarket Perimeter - January 2024 - 65
Supermarket Perimeter - January 2024 - 66
Supermarket Perimeter - January 2024 - 67
Supermarket Perimeter - January 2024 - 68
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