Supermarket Perimeter - January 2024 - 35

Top pizza picks from Hormel
Pizza-topping experts Kyle Flottman and Colby Strilaeff, brand
managers at Hormel Foods, have spent years working in the
pizza-toppings business. Here are five trends they said to keep
an eye on:
1
* Evolve and expand comfort food positioning. Crave-worthiness and
comfort open up the opportunity for pizza to build a more robust
identity past convenience. While familiarity is a key component of
the comfort aspect, pizza can continue to grow the appeal of the
category to meet more diverse needs and occasions.
* Be there for both unplanned and planned occasions. Pizza is there
for consumers as a backup meal solution, with a real opportunity
for brands to build upon this narrative. However, pizza can - and
should - be more than this, particularly for younger generations and
parents who point to engagement and interest with more intentional
experiences at home.
* Show simple routes to customization and elevation. Consumers
aren't looking to completely shake up pizza experiences, but
customization, personalization and elevation can offer opportunities
to meet more occasions. Brands have an opportunity to offer a more
personalized experience with store bought pizza, customized to
different types of occasions, group sizes, cravings.
2
3
4
5
The rise of culinary travel and regional flavors
" One of the fastest growing trends in pizza is international
flavors, with Thai, Vietnamese and Mexican flavors topping
that ever-growing list, " Flottman said. From familiar favorites
like chorizo to bold flavors like salsa verde and chicken tinga, a
new line of Mexican-inspired toppings from Burke Corporation
(Nevada, Iowa) - a Hormel Foods subsidiary - is capitalizing on
consumer interests and elevating foodservice operators' menus.
Use of non-traditional ingredients
According to Flottman, plant-based, dairy-free and pickle pizza
are just a few variations that have recently taken the pizza world
by storm. Hormel Foods continues to be an industry leader in
the plant-based game. Its Happy Little Plants pepperoni-style
topping offers the burst of flavor people love and expect from
real-meat pepperoni, but with a plant-based spin. Pickle pizza,
paired by some with ranch dressing, has also been growing in
popularity since first going viral in 2018.
Cupping sausage
With the popularity of cupping pepperoni reaching an all-time
high, Hormel Foods is excited to introduce yet another cupping
item to its portfolio of foodservice products. Hormel launched
and introduced the new Fontanini cup-and-char sausage at the
2023 International Pizza Expo. " We couldn't think of a better
combination than Rosa Grande pepperoni and Fontanini cupand-char
sausage on any size or style of pizza, including deep
dish, " Strilaeff said.
Spicy and complex flavors
It's no secret that spicy flavors have long been a staple on
pizzas. However, Flottman expects this trend not only to
continue, but also to intensify. " Many consumers tie food
choices to self-expression, " Flottman said. " Consumers want
spicy, complex flavors on their pizza pies. And we're not just
talking sweet and spicy. Consumers are bending the flavor
system with some unlikely matchups, such as chili-dog pizza
and Thai curry chicken pizza. "
Cup-and-char pepperoni post bake
Whether customers prefer thin, hand-tossed or deep-dish
pizza, who doesn't love piling on the pepperoni? Vincent Rotolo
from Good Pie helped launch this trend on social media by
heaping a pound of pepperoni onto the restaurant's signature
" Triple Pep " pizza, a culinary creation that involves cooking
half of the pepperoni in a pan and then placing it on top of the
finished pizza.
supermarketperimeter.com
JANUARY 2024 - 35
Convenience +
comfort continues
to be a winning
combination for instore
prepared pizza sales.
http://www.supermarketperimeter.com

Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
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Supermarket Perimeter - January 2024 - 15
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Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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