Supermarket Perimeter - January 2024 - 44

Meat & Poultry
SOUS VIDE
By Andy Nelson
MORE GROCERY MEAT DEPARTMENTS are turning to sous vide
for the category's combination of freshness and convenience, and
sous vide suppliers are meeting the demand with new and innovative
products.
Kevin's Natural Foods' sous vide lineup expanded considerably in
2023, said Kevin McCray, president and co-founder.
Kevin's, which was bought by Mars Inc. in mid-2023, launched an
elevated Grass-fed Beef Entrée offering by upgrading its beef cut from
top round to top sirloin. The company also expanded its beef entrée
variety, adding flavors like Honey Garlic Beef, Sirloin Beef Tips with
Gravy, and Chimichurri Beef.
" Moving to a premium cut and adding new, bold flavors supercharged
adoption of our beef entrées with distribution in retail partners like
Costco, Whole Foods, Target, Publix, and Walmart, to name a few, "
McCray said. Kevin's also added new stir fry entrée varieties, which have
become a staple in the company's offering at Costco.
44 - JANUARY 2024
supermarketperimeter.com
Kevin's, Cardinal Meats
Kevin's continues to
add new SKUs to its
ever-expanding line of
sous vide products.
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
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