Supermarket Perimeter - January 2024 - 45

New flavors include Beef & Broccoli, Honey Garlic Chicken Stir Fry,
and Mongolian Beef Stir Fry. Each meal includes Kevin's signature sauce,
sous-vide protein, and sous-vide vegetables to create a complete meal
that can be prepared in one pan, in less than 10 minutes.
Kevin's has also been focused on expanding its chicken entrée line to
keep it " fresh and exciting, " McCray said.
The company recently launched Orange Chicken and Jamaican
Jerk Chicken. Both, McCray said, deliver top flavor while combined
with the nutrition attributes the Kevin's brand has become known for
- no refined sugar, chicken raised without antibiotics, and lifestyle diet
certifications like Paleo and Gluten Free.
Beyond continuing to expand flavor varieties in current categories,
Kevin's will be using its sous-vide proteins in its new line of frozen,
single-serve entrées.
Launching in the spring, the single-serve bowls will give shoppers a
complete, ultra-convenient meal using sous-vide proteins and signature
sauces complimented by vegetables and starches. All ingredients will be
served together in a compostable bowl that can be heated in less than
five minutes.
" I feel that our frozen entrée line is a big step forward in delivering on
our mission to empower even the busiest people to eat clean without
sacrificing flavor. "
As a sub-category of prepared foods, sales of sous-vide brands are
difficult to track at retail, McCray said.
But, speaking for Kevin's, he said sous vide has enjoyed both
increased distribution and velocities.
" Anecdotally, we are observing that the awareness of sous-vide
among general market consumers has grown since we hit the scene
in 2019. The popularity of sous-vide paired with the unique demand
for healthy eating has helped the Kevin's brand tell our story around
empowering people to eat clean without sacrificing flavor. "
Mars' purchase of Kevin's will help the company grow its sous vide
lineup even more, McCray said.
" Mars brings 100% alignment on our business purpose and core
values along with decades of manufacturing experience to the table.
These capabilities will empower Kevin's to continue to innovate even as
the scale of the manufacturing operations grow. "
Industry veteran goes sous vide
Deli Star Corp.'s new line of whole muscle proteins is shipping under the
new Revel Fresh Sous Vide brand.
" Deli Star is the industry leader in culinary innovation, " said
Justin Siegel, chief executive officer of Deli Star. " For almost four
decades, we've provided fresh and delicious protein products to
supermarketperimeter.com
JANUARY 2024 - 45
Cardinal Meats
expanding sous vide
production capacity
Sous Vide specialist Cardinal Meats
Specialists is adding 33,000 square
feet to its existing 89,000-square-foot
facility in Brampton, Ontario, allowing
the company to increase production of
its Safe Sous Vide products.
" The expansion of our production
facility is a direct response to the
growing demands of our loyal
customers, " said Brent Cator, president
and chief executive officer at Cardinal
Meats Specialists. " We understand
that our customers are looking for
high-quality products and convenient
solutions, and we want to be there
for them every step of the way. This
expansion allows us to further meet
their needs and continue our mission
of existing to meet the needs of our
customers. "
Under the leadership of the third
generation of the Cator family, the
company offers, in addition to sous
vide, specialty products from burgers
to fully cooked proteins, which are
distributed to retail and foodservice
customers across Canada.
http://www.supermarketperimeter.com

Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
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Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
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Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
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Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
Supermarket Perimeter - January 2024 - 47
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Supermarket Perimeter - January 2024 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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