Supermarket Perimeter - January 2024 - 50

Produce
FRESH- CUT
By Andy Nelson
AS DEMAND FOR CONVENIENT FOOD SOLUTIONS CONTINUES TO
SURGE, more retailers are beefing up their fresh-cut produce offerings
to meet their consumers' needs for foods that are not only to easy to
prepare and eat, but also good for them.
Japanese manufacturer Astra Inc., which has US headquarters in
Torrance, Calif., is seeing a trend, said Ryo Takeshita, sales manager -
customers who try the company's fruit peelers so much, they become
repeat customers.
A New Zealand fresh-cut factory that supplies produce for
supermarkets, for instance, recently bought Astra's commercial model
FAP-1001. They loved it so much, they decided to buy several more
units for multiple locations, Takeshita said.
Another example: a large mango processer in the US bought the Astra
KA-730 mango peeler and, within a few months, had purchased several
more units.
" This continuous order/ additional purchase pattern is happening
all over the world - from France and Germany to Guatemala and
Colombia, " Takeshita said.
Next up for Astra are peelers for large grapefruits and pomelos.
" The tech is 80% completed, we're in the final step, " Takeshita said.
" All we have to do is the preparation of marketing materials. Fruits with
thick skin, especially thick-skinned citrus, is very difficult to peel with a
machine, but Astra overcame this technical barrier. "
Retailers and other users have long struggled to find efficient ways of
peeling grapefruits and pomelos - Takeshita said Astra gets requests
for automatic peelers for those fruits all the time.
" We're really looking forward to helping them, " he said. " Our
innovation will not only cater to the existing need, but also set a new
standard in the fruit peeling industry. "
The consumption of fresh-cut fruit is growing all the time, in all
corners of the world, Takeshita said.
Most customers still buy un-peeled fruit and peel it themselves. Soon,
however, he expects " common sense " to take over and cause more and
more people to see the advantage of switching to automatic peelers like
those made by Astra.
" Fruit peeled by Astra peelers look good, and it extends freshness
and minimalize waste. Our technology not only reduces labor costs
but also elevates the quality of fresh-cut fruits, aligning with consumer
expectations and industry demands. "
ASTRA machines fit in kitchen of all sizes, including back-of-the-store
departments at grocery retail, Takeshita said.
Most peelers use a round-type peeling unit, which is easy to
50 - JANUARY 2024
supermarketperimeter.com
Astra, Hobart
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
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Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
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Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
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