Supermarket Perimeter - January 2024 - 52

Produce
Greenhouse
By Andy Nelson
AS GREENHOUSE VEGETABLE ACREAGE CONTINUES TO EXPAND,
producers are adding brand new products and variations on old ones to
keep up with retail demand for tomatoes, peppers and other vegetables
whose quality and volumes are guaranteed year-round.
One new produce NatureSweet is particularly bullish on is its
Constellation Seedless Mini Sweet Pepper, which John Cameron, the
company's vice president of channels for greenhouse vegetables, said
deliver significantly better flavor and increased snackability compared to
the standard mini sweets on the market today.
" Innovation in this segment was long overdue, " Cameron said. " We're
shipping now and prebooking the next cycle for spring. "
NatureSweet's Crunchy Delights One Bite Cucumbers, meanwhile,
began shipping in late fall.
The crunchy, flavorful cukes are on trend and deliver a cool, crisp
snack, with a superior flavor profile, Cameron said.
" Consumer data has
shown that the growth in the
cucumber category is driven by
snacking cucumbers and our Crunchy Delights deliver the results. "
Also shipping now from NatureSweet is what Cameron calls
" arguably one of the best heirloom varieties to hit the planet. "
The ADORA tomato delivers an incredible flavor profile, which
Cameron said is not common in a larger slicing tomato.
Winning best taste awards in Europe several years running, ADORA
delivers a homegrown, backyard flavor tomato lovers crave.
" The ADORA is an absolute game changer and will transform the
large tomato segment, " Cameron said.
New in 2024 for NatureSweet are One Bite Seedless Mini Sweet
Peppers. The bite sized snacking peppers deliver incredible flavor and
convenience to the consumer, Cameron said.
" Though mini sweet peppers have been used for snacks for decades,
varieties that deliver significantly better flavor without the seeds will
drive new growth in the segment. "
Eye on convenience
One notable trend Lipman Family Farms is tracking is smaller pack sizes.
" Gen Z is shopping more frequently and seeking a more curated,
personal product experience than the generations before them, " said
Gen Z is shopping
more frequently
and seeking a more
curated, personal
product experience
than the generations
before them. "
Elyse Lipman, Lipman Family Farms
52 - JANUARY 2024
supermarketperimeter.com
Source
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
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