Supermarket Perimeter - January 2024 - 54

Produce: Greenhouse
Elyse Lipman, the company's CEO. " They're not buying in bulk the
way Millennials and Gen X do. Smaller pack sizes allow them to make
purchasing decisions based on their individual dietary needs and taste
preference, providing convenience for this frequent shopper. "
In 2024, Lipman Family Farms looks to build on the many successes it
GREENHOUSE
GROWTH
Greenhouse production
offers yields up to 10 times
higher than traditional
field agriculture.
$66.8 B
the expected global greenhouse
horticulture market valuation
by 2032, up from from $33.6
billion in 2022 at a CAGR of
7.7% between 2023 and 2032.
TOMATOES ON TOP
Tomatoes account for
approximately 50% of
global greenhouse vegetable
production. US greenhouse
vegetable production has
surpassed $3 billion, with
tomatoes accounting for 75%
of the total volume.
Source: Extrapolate
54 - JANUARY 2024
enjoyed in 2023, Lipman said.
Those included the hires of top managers and the launch of their
new greenhouse-grown tomato varieties: Monet Red, recipient of the
prestigious 2023 Superior Taste Award from the International Taste
Institute, Bellavina, Sweet Blonde (a yellow cherry tomato), and Sweet
Brunette (a brown cherry tomato).
Lipman Family Farms' unique vertically integrated model and
partnerships across R&D allows the company to keep a pulse on
products with highly sought-after consumer qualities, including rich
flavor and vibrant color, Lipman said.
" As the demand for fresh produce grows in response to feeding a
growing population, Lipman plans to continue to invest in R&D and
innovation in both their field and greenhouse operations to be the
leader in meeting the growing demands of food security, " she said.
Expanded production, distribution
BrightFarms has a lot to look forward to in 2024, said Abby Prior, the
company's chief commerce officer.
Among the highlights: the opening of three new regional greenhouse
hubs, expansions of the best-selling Crunch Kit Salad line and the
expansion of BrightFarms' new partnership with Element Farms to
supply indoor grown spinach to consumers along the East Coast.
Crunch Kit Salads, which launched in 2023, are the #1 selling indoor
grown salad kits in the country, Prior said.
BrightFarms' signature Sunny Crunch lettuce is the salad's base, a
premium choice compared to what has traditionally been offered in
retail salad kits, she said.
On the heels of the line's success, BrightFarms is launching two new
flavors: Southwest Chipotle and Mediterranean.
Bright Farms' three new regional greenhouse hubs, set to open in
Summer 2024, are in Yorkville, Ill.; Lorena, Texas; and Macon, Ga. The
new capacity will increase by ten-fold the company's capacity to supply
leafy greens, Prior said.
BrightFarms' partnership with Element Farms to supply locally-grown
spinach to customers in the Northeast kicked off in November. Under
the deal, BrightFarms distributes Element Farms' spinach under the
BrightFarms brand. BrightFarm-branded
spinach is now available at The
Giant Company stores.
Also in 2024, BrightFarms
will break ground on
another greenhouse in the
Northeast region.
" With expansion plans
ongoing, BrightFarms is
poised to reach shoppers
in over two-thirds of the US
with locally grown greens, "
Prior said.
supermarketperimeter.com
Source
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Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
Supermarket Perimeter - January 2024 - 23
Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
Supermarket Perimeter - January 2024 - 27
Supermarket Perimeter - January 2024 - 28
Supermarket Perimeter - January 2024 - 29
Supermarket Perimeter - January 2024 - 30
Supermarket Perimeter - January 2024 - 31
Supermarket Perimeter - January 2024 - 32
Supermarket Perimeter - January 2024 - 33
Supermarket Perimeter - January 2024 - 34
Supermarket Perimeter - January 2024 - 35
Supermarket Perimeter - January 2024 - 36
Supermarket Perimeter - January 2024 - 37
Supermarket Perimeter - January 2024 - 38
Supermarket Perimeter - January 2024 - 39
Supermarket Perimeter - January 2024 - 40
Supermarket Perimeter - January 2024 - 41
Supermarket Perimeter - January 2024 - 42
Supermarket Perimeter - January 2024 - 43
Supermarket Perimeter - January 2024 - 44
Supermarket Perimeter - January 2024 - 45
Supermarket Perimeter - January 2024 - 46
Supermarket Perimeter - January 2024 - 47
Supermarket Perimeter - January 2024 - 48
Supermarket Perimeter - January 2024 - 49
Supermarket Perimeter - January 2024 - 50
Supermarket Perimeter - January 2024 - 51
Supermarket Perimeter - January 2024 - 52
Supermarket Perimeter - January 2024 - 53
Supermarket Perimeter - January 2024 - 54
Supermarket Perimeter - January 2024 - 55
Supermarket Perimeter - January 2024 - 56
Supermarket Perimeter - January 2024 - 57
Supermarket Perimeter - January 2024 - 58
Supermarket Perimeter - January 2024 - 59
Supermarket Perimeter - January 2024 - 60
Supermarket Perimeter - January 2024 - 61
Supermarket Perimeter - January 2024 - 62
Supermarket Perimeter - January 2024 - 63
Supermarket Perimeter - January 2024 - 64
Supermarket Perimeter - January 2024 - 65
Supermarket Perimeter - January 2024 - 66
Supermarket Perimeter - January 2024 - 67
Supermarket Perimeter - January 2024 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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