Supermarket Perimeter - January 2024 - 58

Seafood: 2024 forecast
Likewise, Anderson expects
How to win back
seafood shoppers
In addition to emphasizing prepared foods,
discounts, marketing, and education - particularly
appealing to shoppers who are preparing more
meals a home - will be key to growing seafood sales
this year.
55% of grocery shoppers look for specials more
often, according to Circana and 37% are switching
to private label more often.
Importantly, due to the economy, more shoppers
are preparing meals at home, according to Circana
and FMI's U.S. Grocery Shopper Trends.
Holiday Season found that 31% of consumers say
they are preparing meals at home more often, while
more than half plan to cook and eat more meals at
home in the coming year.
" As the trend towards preparing more meals at
home continues, 60% of shoppers report that
they are eating out less, and just 14% of shoppers
say they plan to dine out more in 2024. The good
news is, buying ingredients and preparing meals at
home continues to be the most economical option
for Americans looking to stretch their food dollar
further. "
When shopping for home meals, more consumers
are seeking out healthy ingredients, according to the
National Frozen & Refrigerated Foods Association
(NFRA) recent " Eating at Home " report - a fact
that is likely to boost seafood sales.
66% said taste or flavor determine the foods they
put in their carts, while 65% said the quality of the
groceries and 49% said healthiness.
prepared, value-added seafood
volume and sales to continue to
increase next year and beyond.
" Prepared seafood sales have been
growing in seafood and deli for the
retailers that put in the effort. Ready-tocook
and ready-to-eat seafood appeals to busy shoppers and restaurant
customers afraid to prepare seafood at home, " Anderson agreed. " The
less it looks like a fish, the more appealing it is for many customers. "
Plus, with high per pound commodity seafood pricing " scaring away
customers, offering prepared items where customers look at the price
per meal is the way to go, " Anderson said.
Millennials and Generation Z individuals who are more focused on
convenience and taste exploration than Baby Boomers and Generation
X consumers will continue to drive sales of convenience prepared
seafood items, according to DuBois.
" Sushi is a great example. It can be a great weekday meal for
someone making a quick trip and it fits right into the younger
generation taste preference and mindset, " he noted. In urban or
suburban stores that cater to younger shoppers, it's not surprising to
see sushi displays move from behind cases to upfront grab-and-go
bunkers.
And the trend is similar for poke and seafood trays, " where younger
generations want to try new foods and may not always want Doordash
or want to go out, " DuBois said. " More and more, it's becoming less
about buying whole muscle meats and fish fillets, and more about
buying dishes that are closer to ready to consume. "
The most successful retailers are expanding self-service fresh
and frozen merchandising space for prepared seafood products,
Anderson agreed.
Anderson recommends focusing on value-added salmon and shrimp
meals, in particular.
" Look at the hundreds of products in the meat department: the vast
majority come from chicken, cattle, and pigs. As aquaculture grows and wild
seafood gets more expensive, seafood is headed the same way as meat, with
most products coming from well-known farmed salmon and shrimp. "
Promotional discounts and coupons are a good way to initiate trial
for value-added seafood, Anderson said. Circana found that 55% of
shoppers are looking for deals, " so give it to them with ready-to-cook
and ready-to-eat seafood discounts. "
In-store sampling is also a great way to drive value-added/prepared
seafood trials and sales, he added.
58 - JANUARY 2024
supermarketperimeter.com
Rido, Brooke Becker - stock.adobe.com
http://www.supermarketperimeter.com

Supermarket Perimeter - January 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2024

Supermarket Perimeter - January 2024 - Intro
Supermarket Perimeter - January 2024 - 1
Supermarket Perimeter - January 2024 - 2
Supermarket Perimeter - January 2024 - 3
Supermarket Perimeter - January 2024 - 4
Supermarket Perimeter - January 2024 - 5
Supermarket Perimeter - January 2024 - 6
Supermarket Perimeter - January 2024 - 7
Supermarket Perimeter - January 2024 - 8
Supermarket Perimeter - January 2024 - 9
Supermarket Perimeter - January 2024 - 10
Supermarket Perimeter - January 2024 - 11
Supermarket Perimeter - January 2024 - 12
Supermarket Perimeter - January 2024 - 13
Supermarket Perimeter - January 2024 - 14
Supermarket Perimeter - January 2024 - 15
Supermarket Perimeter - January 2024 - 16
Supermarket Perimeter - January 2024 - 17
Supermarket Perimeter - January 2024 - 18
Supermarket Perimeter - January 2024 - 19
Supermarket Perimeter - January 2024 - 20
Supermarket Perimeter - January 2024 - 21
Supermarket Perimeter - January 2024 - 22
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Supermarket Perimeter - January 2024 - 24
Supermarket Perimeter - January 2024 - 25
Supermarket Perimeter - January 2024 - 26
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