Supermarket Perimeter - January 2025 - 24

Bakery: World flavors
Hispanic shoppers have a deeper
engagement with grocery shopping
$186
weekly grocery spend vs. $165 overall
73
Dawn's churro donuts
are a perfect example
of how companies are
meeting big demand for
Hispanic baked goods.
Grocery Shopper Sentiment
Index vs. 70 overall
49%
like or love grocery shopping
vs. 37% overall
6.1
banners/week vs. 4.9
4.1
Expanding global reach
The ongoing popularity of Hispanic-influenced baked goods is ushering
in a curiosity for exploring other cultures, making global flavors more
mainstream in the bakery category. Dawn Foods is seeing growing
interest in sweet baked goods from Europe, Latin America, Asia and
Africa with notable examples including chocolate torte, beignets,
churros, mochi, Tres Leches cake and gulab jumun, a rose water berry
dessert originating in the Indian subcontinent.
With a global presence in more than 100 countries, Rich Products
remains alert to when a trend catches on in one region and looks to its
other markets to determine where customers could benefit. It's a unique
perspective, one that recognizes that an appreciation for great food is
universal, according to Bill Heiler, senior manager, customer marketing,
Rich Products. The company predicts continuing interest from Gen Z,
along with its increased spending power, will continue to empower
the desire for diverse culinary experiences, including Asian-inspired
desserts and other foods.
channels/month vs. 3.5
La Brea is seeing a rise in Asian and Middle Eastern flavor fusions
including chili crisp, turmeric, cumin, Za'atar and Ssamjang spicy
paste with applications in everything from breads to desserts.
Buenning points out that not only are these unique ingredients that
add great flavor, but they are also visually appealing, making them
Instagram worthy.
" For several years, we've seen products such as cold milk buns going
viral in Indonesia and giant croissants with ice cream in Korea, " Heiler
said. " As these desserts are having more crossover with familiar western
market sweets, we think there's a bridge to expanding exploration of
Asian desserts with flavors such as matcha, mango and pistachio having
potential across categories in the U.S. "
Surprise and delight
With a proliferation of specialty bakeries popping up across the
U.S., it will be important for instore bakeries to understand the
demographics they currently serve and how to drive traffic using instore
communication and digital media, Parker said. Trial of new product
introductions will benefit from signage and communication throughout
the store. With perimeter departments already being a destination,
this leaves ample opportunity for instore to explore more multicultural
flavors within the bakery.
" The American consumer has so many options and the instore
bakery has an opportunity to become an aggregator of multiple taste
experiences and to become a department that resonates with younger
consumers, too, " Parker concluded. " Why not be known as somewhere
to experience a wide range of cultures - a play on where you live and
where you shop? "
24 - JANUARY 2025
supermarketperimeter.com
Dawn Foods, Rich Products
Rich Products
has a presence
in more than 100
countries, giving it a
close-to-the-ground
view of emerging
trends.
http://www.supermarketperimeter.com
Supermarket Perimeter - January 2025

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