Supermarket Perimeter - January 2025 - 48
Meat & Poultry: Natural and organic
The branded No Antibiotics Ever (NAE) pork category, for instance,
has seen huge sales growth - higher than both conventional and NAE
private label.
Niman Ranch offers a comprehensive natural meats program that
includes a full line of fresh and fully prepared beef, pork and lamb
products. " Natural is foundational to the Niman Ranch brand. 100% of
our products are Certified Humane and sustainably raised by family
farmers outdoors and in deeply bedded pens, with no crates, antibiotics
or hormones. "
Niman Ranch's natural portfolio has evolved over the years to include
new flavors, spice blends and cuts, Calvert said.
The company has also launched elevated natural product lines
ranging from its superior tasting grass-fed beef program to Niman
Ranch Iberian Duroc pork, which is driving increased meat sales thanks
to its natural claims, which are coupled with a premium, consistent
eating experience.
" We've found that natural claims alone won't cut it if the product
doesn't taste great. We offer not just the 'better for you' appeal. We also
deliver on flavor so consumers come back for more. "
For example, she added, many consumers initially purchased
grass-fed beef for the claims but were turned off by the inconsistent
quality of most of the grass-fed beef on the market. Through years
of research with its rancher network, Niman Ranch delivers a well
marbled, delicious 100% grass-fed beef. Niman Ranch is unique among
its competitors, Calvert said, for the authentic relationship it has with its
family farmer network.
" We know our farmers. We know their names, we help their kids go
to college through our scholarship program, we celebrate them at our
annual farmer appreciation dinner. Some of our farmers have been
raising livestock for Niman Ranch for over 30 years and we even have a
handful of farms with the third generation of Niman Ranch farmers on
the land. "
Consumers have become much more educated on meat production
and how it intersects with health, animal welfare, environment and
labor, Calvert added. They do their own research and dig into claim
meanings, and Niman Ranch prioritizes transparency to build trust
among them.
" Our animal raising protocols are available on our website as are
farmer profiles, videos, photos and third-party testimonials from animal
welfare organizations. "
Niman Ranch puts
transparency front and
center to make sure it
connects with today's
consumers, who are
far more educated than
previous generations.
48 - JANUARY 2025
supermarketperimeter.com
Niman Ranch
http://www.supermarketperimeter.com
Supermarket Perimeter - January 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - January 2025
Supermarket Perimeter - January 2025 - Intro
Supermarket Perimeter - January 2025 - 1
Supermarket Perimeter - January 2025 - 2
Supermarket Perimeter - January 2025 - 3
Supermarket Perimeter - January 2025 - 4
Supermarket Perimeter - January 2025 - 5
Supermarket Perimeter - January 2025 - 6
Supermarket Perimeter - January 2025 - 7
Supermarket Perimeter - January 2025 - 8
Supermarket Perimeter - January 2025 - 9
Supermarket Perimeter - January 2025 - 10
Supermarket Perimeter - January 2025 - 11
Supermarket Perimeter - January 2025 - 12
Supermarket Perimeter - January 2025 - 13
Supermarket Perimeter - January 2025 - 14
Supermarket Perimeter - January 2025 - 15
Supermarket Perimeter - January 2025 - 16
Supermarket Perimeter - January 2025 - 17
Supermarket Perimeter - January 2025 - 18
Supermarket Perimeter - January 2025 - 19
Supermarket Perimeter - January 2025 - 20
Supermarket Perimeter - January 2025 - 21
Supermarket Perimeter - January 2025 - 22
Supermarket Perimeter - January 2025 - 23
Supermarket Perimeter - January 2025 - 24
Supermarket Perimeter - January 2025 - 25
Supermarket Perimeter - January 2025 - 26
Supermarket Perimeter - January 2025 - 27
Supermarket Perimeter - January 2025 - 28
Supermarket Perimeter - January 2025 - 29
Supermarket Perimeter - January 2025 - 30
Supermarket Perimeter - January 2025 - 31
Supermarket Perimeter - January 2025 - 32
Supermarket Perimeter - January 2025 - 33
Supermarket Perimeter - January 2025 - 34
Supermarket Perimeter - January 2025 - 35
Supermarket Perimeter - January 2025 - 36
Supermarket Perimeter - January 2025 - 37
Supermarket Perimeter - January 2025 - 38
Supermarket Perimeter - January 2025 - 39
Supermarket Perimeter - January 2025 - 40
Supermarket Perimeter - January 2025 - 41
Supermarket Perimeter - January 2025 - 42
Supermarket Perimeter - January 2025 - 43
Supermarket Perimeter - January 2025 - 44
Supermarket Perimeter - January 2025 - 45
Supermarket Perimeter - January 2025 - 46
Supermarket Perimeter - January 2025 - 47
Supermarket Perimeter - January 2025 - 48
Supermarket Perimeter - January 2025 - 49
Supermarket Perimeter - January 2025 - 50
Supermarket Perimeter - January 2025 - 51
Supermarket Perimeter - January 2025 - 52
Supermarket Perimeter - January 2025 - 53
Supermarket Perimeter - January 2025 - 54
Supermarket Perimeter - January 2025 - 55
Supermarket Perimeter - January 2025 - 56
Supermarket Perimeter - January 2025 - 57
Supermarket Perimeter - January 2025 - 58
Supermarket Perimeter - January 2025 - 59
Supermarket Perimeter - January 2025 - 60
Supermarket Perimeter - January 2025 - 61
Supermarket Perimeter - January 2025 - 62
Supermarket Perimeter - January 2025 - 63
Supermarket Perimeter - January 2025 - 64
Supermarket Perimeter - January 2025 - 65
Supermarket Perimeter - January 2025 - 66
Supermarket Perimeter - January 2025 - 67
Supermarket Perimeter - January 2025 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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