Supermarket Perimeter - January 2025 - 50

Produce
FRESHCUT
By
Andy Nelson
THE DEMAND FOR FRESH-CUT VEGETABLES AND FRUITS IS NOT ONLY
STRONG BUT IT CONTINUES TO GROW, driven by a combination of evolving
consumer preferences and broader societal trends.
" With increasing awareness around health and nutrition, fresh-cut vegetables
have become a go-to choice for individuals and families seeking convenient and
wholesome options, " said Karen White, vice president of marketing for Bolthouse
Fresh Foods.
Carrots, in particular, are a standout in this category, consistently performing
as top sellers in the produce section, White said. Their versatility across meal
occasions - from snacking to cooking - combined with a naturally long shelf
life, positions them as a trusted, nutrient-dense staple for households.
" Consumers know they can rely on carrots for quality, convenience, and
nutrition, making them a perfect fit for today's fast-paced lifestyles. "
Bolthouse Fresh has seen " tremendous excitement " among customers and
consumers for the most recent additions to its fresh-cut carrot lineup, White said.
The new products include Fresh Carrot Shakers, Carrot Side Dish Sizzlers, and
Fresh Soup n' Stewin' Carrots. The first two are year-round products, Fresh Soup
'n Stewin' Carrots is seasonal.
According to Global Market Insights,
the processed fruits and vegetables
market is projected to grow at a 6.7%
rate between 2024 and 2032.
INSIDER
Packaging innovations
In addition to the new products,
Bolthouse Fresh Foods is excited about
its new compostable packaging. Organic
baby carrots is the first product with
compostable packaging. Other organic
products from the company will follow.
Karen White, vice president of marketing,
said the new packaging, which recently earned
the IFPA Sustainable Innovation Award, is
not only eco-friendly but also maintains the
premium quality Bolthouse's consumers trust.
" It represents our commitment to
reducing waste while meeting consumer
demand for sustainable choices. This
is just the beginning of our journey to
align fresh food with sustainability.
50 - JANUARY 2025
supermarketperimeter.com
Tatiana - stock.adobe.com, Bolthouse Fresh, Crunch Pak

http://stock.adobe.com http://www.supermarketperimeter.com

Supermarket Perimeter - January 2025

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2025

Supermarket Perimeter - January 2025 - Intro
Supermarket Perimeter - January 2025 - 1
Supermarket Perimeter - January 2025 - 2
Supermarket Perimeter - January 2025 - 3
Supermarket Perimeter - January 2025 - 4
Supermarket Perimeter - January 2025 - 5
Supermarket Perimeter - January 2025 - 6
Supermarket Perimeter - January 2025 - 7
Supermarket Perimeter - January 2025 - 8
Supermarket Perimeter - January 2025 - 9
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Supermarket Perimeter - January 2025 - 11
Supermarket Perimeter - January 2025 - 12
Supermarket Perimeter - January 2025 - 13
Supermarket Perimeter - January 2025 - 14
Supermarket Perimeter - January 2025 - 15
Supermarket Perimeter - January 2025 - 16
Supermarket Perimeter - January 2025 - 17
Supermarket Perimeter - January 2025 - 18
Supermarket Perimeter - January 2025 - 19
Supermarket Perimeter - January 2025 - 20
Supermarket Perimeter - January 2025 - 21
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Supermarket Perimeter - January 2025 - 36
Supermarket Perimeter - January 2025 - 37
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