Supermarket Perimeter - January 2025 - 54

Produce
Greenhouse
By Andy Nelson
IN 2025, THE PRODUCE INDUSTRY IS POISED FOR EXCITING
ADVANCEMENTS AND TRANSFORMATIONS that address consumer
demands, sustainability goals, and technological innovation, said Daniel
Blumb, senior category growth manager-sales for Nature Sweet.
Among the specific trends NatureSweet is keeping a close eye on
include:
* A focus on sustainability through zero waste and carbon neutrality;
* Increased demand for specialty and niche crops such as Adora and
Spanish Heirloom tomatoes;
* Health-driven consumer trends around immune-boosting, fresh, and
minimally processed foods; and
* Collaboration in produce to improve logistical challenges which will
help minimize food waste.
Greenhouse production plays a role in most if not all of them.
" Consumers continue to buy less field grown products while
greenhouse continues to be the buzzword as dollars and buyers
improve year over year, " Blumb said. " Consumers are trading up to more
premium items. They're willing to spend more for superior flavor. "
Consumers love the taste of greenhouse-grown produce, and it's
one of the reasons why products from NatureSweet and other shippers
are in such high demand, added Jenny Halpin, NatureSweet's senior
manager of external communications.
54 - JANUARY 2025
Greenhouse production methods use
80% less water compared to open-field
agricultural, which is critical in areas
experiencing droughts. With a rise in
food demand, greenhouses are a much
more reliable production method. "
Jenny Halpin, NatureSweet
More production, more coverage
BrightFarms has new state-of-the-art greenhouses in Yorkville, Ill.;
Lorena, Texas; and Macon, Ga. That means the company will be able to
bring fresh, pesticide-free greens to even more communities, said Jess
Soare, senior director of marketing.
" By the end of 2025, BrightFarms will be reaching over two-thirds
of U.S. households, offering fresh, locally grown salad options while
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Supermarket Perimeter - January 2025

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2025

Supermarket Perimeter - January 2025 - Intro
Supermarket Perimeter - January 2025 - 1
Supermarket Perimeter - January 2025 - 2
Supermarket Perimeter - January 2025 - 3
Supermarket Perimeter - January 2025 - 4
Supermarket Perimeter - January 2025 - 5
Supermarket Perimeter - January 2025 - 6
Supermarket Perimeter - January 2025 - 7
Supermarket Perimeter - January 2025 - 8
Supermarket Perimeter - January 2025 - 9
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Supermarket Perimeter - January 2025 - 11
Supermarket Perimeter - January 2025 - 12
Supermarket Perimeter - January 2025 - 13
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Supermarket Perimeter - January 2025 - 15
Supermarket Perimeter - January 2025 - 16
Supermarket Perimeter - January 2025 - 17
Supermarket Perimeter - January 2025 - 18
Supermarket Perimeter - January 2025 - 19
Supermarket Perimeter - January 2025 - 20
Supermarket Perimeter - January 2025 - 21
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Supermarket Perimeter - January 2025 - 36
Supermarket Perimeter - January 2025 - 37
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Supermarket Perimeter - January 2025 - 40
Supermarket Perimeter - January 2025 - 41
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Supermarket Perimeter - January 2025 - 53
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