Supermarket Perimeter - July 2021 - 12

OK, BOOMER
Health claims
37% of Boomers seek
products with low sodium
35% seek products
with no added sugar
33% seek products
with low-sugar
27% seek low fat products
27% seek products with
no artificial ingredients
79% say they are
responsible ensuring
the nutrition of the
foods they buy
Online presence
Barnett thinks in the long term there will be a compelling opportunity
for what she calls 'supported cooking.'
" For older cohorts, I don't think there's all of a sudden going to be an
interest in cooking from scratch but once we get into the fall months
and have been reenergized by foodservice, I think people are going to
want to be cooking more, but they're going to be looking for affordable
and accessible solutions, " Barnett said. " I think new skills and techniques
they learned from the pandemic have the potential to work their way
back in. "
Rather than meal kits or fully prepared meals, Barnett thinks older
generations of shoppers are going to be looking for creative tools, tips
and offerings that help them bring together certain components and
allows them flexibility.
Older shoppers are more likely to be inhibited by diet restrictions
and want flexibility to be able to use ingredients that fit their lifestyle.
Because of this meal kits and fully prepared meals can be restricting.
" I think it can be kits, but it might not literally be a packaged kit, "
Barnett said. " It might be about how you bring together certain
components and really allow them that flexibility and how consumers
can bring together fresh cooking in ways that are really accessible that
still can be done in 15 or 20 minutes or maybe even less. "
36% of Boomers reported
shopping online at
least occasionally, a 9%
growth year-over-year
Online features used
Search Features: 72%
Digital Coupons: 63%
Zoom to look at
package details: 63%
Product Details - 61%
Approval of substitutions
for unavailable items - 56%
Source: FMI Grocery Shopper Trends 2021
12 - JULY 2021
supermarketperimeter.com
IAKOV FILIMONOV - STOCK.ADOBE.COM
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Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
Supermarket Perimeter - July 2021 - 14
Supermarket Perimeter - July 2021 - 15
Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
Supermarket Perimeter - July 2021 - 22
Supermarket Perimeter - July 2021 - 23
Supermarket Perimeter - July 2021 - 24
Supermarket Perimeter - July 2021 - 25
Supermarket Perimeter - July 2021 - 26
Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
Supermarket Perimeter - July 2021 - 30
Supermarket Perimeter - July 2021 - 31
Supermarket Perimeter - July 2021 - 32
Supermarket Perimeter - July 2021 - 33
Supermarket Perimeter - July 2021 - 34
Supermarket Perimeter - July 2021 - 35
Supermarket Perimeter - July 2021 - 36
Supermarket Perimeter - July 2021 - 37
Supermarket Perimeter - July 2021 - 38
Supermarket Perimeter - July 2021 - 39
Supermarket Perimeter - July 2021 - 40
Supermarket Perimeter - July 2021 - 41
Supermarket Perimeter - July 2021 - 42
Supermarket Perimeter - July 2021 - 43
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Supermarket Perimeter - July 2021 - 45
Supermarket Perimeter - July 2021 - 46
Supermarket Perimeter - July 2021 - 47
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Supermarket Perimeter - July 2021 - 49
Supermarket Perimeter - July 2021 - 50
Supermarket Perimeter - July 2021 - 51
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Supermarket Perimeter - July 2021 - 53
Supermarket Perimeter - July 2021 - 54
Supermarket Perimeter - July 2021 - 55
Supermarket Perimeter - July 2021 - 56
Supermarket Perimeter - July 2021 - 57
Supermarket Perimeter - July 2021 - 58
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Supermarket Perimeter - July 2021 - 60
Supermarket Perimeter - July 2021 - 61
Supermarket Perimeter - July 2021 - 62
Supermarket Perimeter - July 2021 - 63
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Supermarket Perimeter - July 2021 - 65
Supermarket Perimeter - July 2021 - 66
Supermarket Perimeter - July 2021 - 67
Supermarket Perimeter - July 2021 - 68
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Supermarket Perimeter - July 2021 - 70
Supermarket Perimeter - July 2021 - 71
Supermarket Perimeter - July 2021 - 72
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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