Supermarket Perimeter - July 2021 - 19

Three elements to success
Vandemoortele's goal is to make its donuts " aesthetically pleasing
and absolutely tasty because people don't just want a donut, " said
Filip Eeckhout, international marketing manager, Croustico & Bakery
Products USA. " They want an Instagrammable moment, but they
also want the donut to be made with top quality ingredients. At
Vandemoortele, we combine all three elements. "
The company points out numerous advantages to the new
donut line:
* Vandemoortele has the lowest amounts of additives in the donut
market, according to the company.
Addressing labor concerns
Donut makers are leading the charge through new
product introductions that are driving higher consumer
demand, especially among those seeking more
convenience.
Baker Boy aims to be an innovative supplier that
offers great, effective solutions, recognizing that labor
management is a key challenge for instore bakeries
today. Earlier this year, the bakery manufacturer
introduced a new line of individually wrapped donuts
under The Donut Hole brand. A true product of the
pandemic, when food safety is more important than
ever, these donuts are perfect for foodservice and
retail alike.
These donuts come in eight flavors and arrive at the
operator frozen and ready to thaw and serve. The Donut
Hole packaging features eye-catching branding and
flavor callouts, as well as clear wrapping so customers
can easily see each donut's exceptional quality.
" We are finding success with individually wrapped
donuts in various markets, " points out Baker Boy
marketing manager Dustin Monke.
The Donut Hole Individually Wrapped line features
unique flavors, including Baker Boy's signature and
unique Magic Ring Filled Donuts - ring donuts with
delicious filling in every bite.
For the grab-and-go consumer, Baker Boy also offers
fully finished mini donuts - complete with cinnamon
sugar topping. Retailers can merchandise them in
clamshells or cups.
" That is an ideal, high-margin item for supermarkets, "
Monke says. " Mini donuts have such great appeal. They
fly off the shelves. "
JULY 2021 - 19
According to
Vandemoortele,
today's consumers
don't just want tasty -
donuts must also be
Instagrammable.
* All recipes are titanium free.
* In 2019, the company reduced the sugar in its donut recipe by
12%; and now its donuts have some of the lowest sugar content in
the market.
* Vandemoortele is a member of the Roundtable on Sustainable
Palm Oil.
* The company only uses UTZ certified chocolate in coatings.
Further, the mini donut is a growing category within the donut
assortment and is an ideal product for quick snacking and sharing.
" People are looking for good quality products that are affordable
and at the same time, if they are good quality, they're willing to pay for
them, " said Raoul Dexters, Vandemoortele's general manager, US.
There's an enormous focus on packaging right now, Dexters said,
and " for our company, packaging is very important. Packaging sends
a message for us - that the materials are recycled, which fits our
sustainability charter. Our mini donut assortment comes in a case with
three varieties, specifically so retailers can create a colorful assorted
six-pack, for instance. "

Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
Supermarket Perimeter - July 2021 - 14
Supermarket Perimeter - July 2021 - 15
Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
Supermarket Perimeter - July 2021 - 22
Supermarket Perimeter - July 2021 - 23
Supermarket Perimeter - July 2021 - 24
Supermarket Perimeter - July 2021 - 25
Supermarket Perimeter - July 2021 - 26
Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
Supermarket Perimeter - July 2021 - 30
Supermarket Perimeter - July 2021 - 31
Supermarket Perimeter - July 2021 - 32
Supermarket Perimeter - July 2021 - 33
Supermarket Perimeter - July 2021 - 34
Supermarket Perimeter - July 2021 - 35
Supermarket Perimeter - July 2021 - 36
Supermarket Perimeter - July 2021 - 37
Supermarket Perimeter - July 2021 - 38
Supermarket Perimeter - July 2021 - 39
Supermarket Perimeter - July 2021 - 40
Supermarket Perimeter - July 2021 - 41
Supermarket Perimeter - July 2021 - 42
Supermarket Perimeter - July 2021 - 43
Supermarket Perimeter - July 2021 - 44
Supermarket Perimeter - July 2021 - 45
Supermarket Perimeter - July 2021 - 46
Supermarket Perimeter - July 2021 - 47
Supermarket Perimeter - July 2021 - 48
Supermarket Perimeter - July 2021 - 49
Supermarket Perimeter - July 2021 - 50
Supermarket Perimeter - July 2021 - 51
Supermarket Perimeter - July 2021 - 52
Supermarket Perimeter - July 2021 - 53
Supermarket Perimeter - July 2021 - 54
Supermarket Perimeter - July 2021 - 55
Supermarket Perimeter - July 2021 - 56
Supermarket Perimeter - July 2021 - 57
Supermarket Perimeter - July 2021 - 58
Supermarket Perimeter - July 2021 - 59
Supermarket Perimeter - July 2021 - 60
Supermarket Perimeter - July 2021 - 61
Supermarket Perimeter - July 2021 - 62
Supermarket Perimeter - July 2021 - 63
Supermarket Perimeter - July 2021 - 64
Supermarket Perimeter - July 2021 - 65
Supermarket Perimeter - July 2021 - 66
Supermarket Perimeter - July 2021 - 67
Supermarket Perimeter - July 2021 - 68
Supermarket Perimeter - July 2021 - 69
Supermarket Perimeter - July 2021 - 70
Supermarket Perimeter - July 2021 - 71
Supermarket Perimeter - July 2021 - 72
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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