Supermarket Perimeter - July 2021 - 22

Bakery
Adding walnuts
or other nuts is
an increasingly
popular way to make
a yummy classic
more nutritious.
C
22 - JULY 2021
ookies
BY JENNIFER BARNETT FOX
AFTER A BRIEF PANDEMIC-RELATED DIP, perimeter cookies are on
the rebound with indulgent and better-for-you formulations ready to
take the category to new heights.
Shaking off its pandemic slump, purchases of bulk cookies are on the
rise, up 2% since last year, showing evidence people are more willing to
buy and share cookies with people in their lives. As 85% of consumers
return to instore shopping with confidence and celebrations become more
normalized, the instore bakery continues to experience positive turns.
In April, cookies were at $146M, +3.6% April versus 2019 and 26.2%
versus April 2020. Perimeter bakers saw $1.1B in sales, +21.0 dollar % gains
and +235M in absolute dollar gains as fresh bakery meets the demands of
shoppers in a post-pandemic world (IDDBA's COVID-19 May impact report).
Instore cookie purchases are up close to 6% compared to this time last
year, with a 16% increase in specialty cookie purchases, according to
Nielsen Answers on Demand, Total US xAOC, YTD 5/1/21 vs 2020.
" The pandemic has caused a bit of an identity crisis with consumers
in relation to the cookie category. On one hand, there was a significant
return to comfort foods and indulgence that benefitted cookie makers, "
supermarketperimeter.com
CALIFORNIA WALNUT BOARD, CARGILL
http://www.supermarketperimeter.com

Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
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Supermarket Perimeter - July 2021 - 16
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Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
Supermarket Perimeter - July 2021 - 22
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Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
Supermarket Perimeter - July 2021 - 30
Supermarket Perimeter - July 2021 - 31
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Supermarket Perimeter - July 2021 - 33
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Supermarket Perimeter - July 2021 - 38
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com