Supermarket Perimeter - July 2021 - 27

" When thinking about customization and inclusion, it's important to
look for ways to curate experiences or products that make a difference
to your customers, " Halfmann said. " For cookies, supermarkets
can create offerings that encourage self-expression such as cookie
decorating kits or personalized cookie cake to celebrate each unique
individual. By making offerings more customizable and inclusive, this
encourages more involved buying behaviors and engagement from
customers. "
Share your story
The ingredients making up cookies can also become fodder for
storytelling, further enhancing cookies' longstanding appeal. Ardent
Mills shares the stories of its farmers in Colorado's San Luis Valley who
grow and source the company's North American Colorado Quinoa
through an exclusive partnership that supports local farmers and
promotes water conservation, soil health and growth.
" Storytelling is everything, " said Lindsey Morgan, head of product
marketing, Ardent Mills. " It's how we connect with our customers and in
turn, how they can use that story to connect further with their consumers. "
With increasing awareness of sustainability issues, this becomes a
measuring stick for consumers looking to make values-based food
decisions. This could include knowing where the chocolate comes
from, understanding the benefits of fair-trade production, and how/
if a product contributes to local community initiatives. 2020 data from
HealthFocus International found 70% of global consumers prefer to buy
food or beverages when they know where it was grown or produced.
Cargill's Sustainable Cookie concept brings sustainable sourcing
to life. The cookie is made with RSPO-certified palm oil, responsibly
sourced chocolate chips, sustainably produced stevia, traceable pea
protein and pastry flour that implements stewardship practices from
field to bakery, showcasing Cargill's sustainability capabilities across
ingredients and supply chains, according to Jamie Mavec, marketing
manager, Cargill.
California almond cooperative Blue Diamond shares its commitment
to the values of partnership, quality, innovation and integrity at every
stage of almond production and distribution, working with its 3,000+
grower-owners, who integrate proven farming practices and the newest
technologies to produce world-class almonds.
The ability to tell such stories will continue to grow in importance
as consumers once again begin to gather, with cookies likely earning
a front-row seat at these celebrations. Purchased in single or in bulk
for sharing, in large and mini/bite sizes, cookies are the perfect tool
for reconnecting over a treat that continues to be cherished across all
generations.
" As things return to 'normal,' I think the winning trend in the cookie
category will borrow attributes from both healthy and indulgent eating
and will manifest itself in premium cookies that are made with allnatural,
familiar ingredients that deliver nutritious value, " Williams said.
DELI
STOP
Covered by one or more
of the following U.S. Patents:
5,330,064; 5,386,787; 5,471,922;
5,503,087; 5,628,522; 5,957,309;
6,149,120; 6,322,180; 6,366,313; 6,474,757;
6,974,042; 7,419,063; 9,440,667; D480,528;
D481,513. Other U.S. & foreign patents pending.
(845) 331-2111
© 2021 M&E Mfg. Co., Inc.
Trademarks property of M&E Mfg. Co., Inc. zframerack.com delibuddy.com
supermarketperimeter.com
JULY 2021 - 27
http://www.zframerack.com http://www.delibuddy.com http://www.supermarketperimeter.com

Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
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Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
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Supermarket Perimeter - July 2021 - 27
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