Supermarket Perimeter - July 2021 - 34

Deli: Fried chicken
Top sellers on the
Champ's Chicken
menu include the
chicken sandwich,
dipper bowl and
chicken tenders.
Wynn's most popular fried chicken breading blends include:
* Wynn's All Natural Crimson Breading - a bold, savory blend crafted
with clean and simple ingredients. Customers eat with their eyes and
paprika gives this blend a mouthwatering golden-brown finish that
will draw customers to try it.
* Wynn's Fiery Hot Breading brings the heat as the company's signature
spicy blend. Balanced out by the finest grains, Fiery Hot Breading
offers intensity without offending milder palates. Wynn's Fiery Hot
has heat that builds and is balanced by a light and crispy finish.
" Seasonings allow retailers to play with innovative flavor
combinations by topping fried chicken with a signature flavor for a
limited time, " Wynn's West noted. " For example, fried chicken topped
with sea salt and pepper, a Cajun blend, or spicy chipotle flavors. "
Expanding the menu
As consumer interest in chicken sandwiches, chicken tenders and other
varieties increases in foodservice and restaurants, retailers can profit
off that, too. Currently, the most popular items PFSbrands offers at retail
include:
* Chicken Sandwich - made with a premium cut chicken breast fillet
that's hand battered and double breaded, then fried to perfection.
Next it's placed on the brand's specialty brioche bun for unique
firmness and mild sweetness that also then features signature
homestyle pickle slices.
* Dipper Bowl - starts out with mashed potatoes as a base layer, piled
34 - JULY 2021
high with sweet buttery corn, whole-protein white meat chicken
dippers, with choice of white or brown chicken gravy, finished off
with shredded cheese to melt on top.
* Chicken Tenders - made with a special tumble marination process
and designed to last long while holding in the hot case.
" [You can spice up your fried chicken program] by delivering value
where you know people are looking, " Griffith said. " Model after our
category winners by adding in the Premium Chicken Sandwich and
Loaded Dipper Bowls to your program. A few other key items to look
at are creating simple Family Meal Kits. Think in terms of dinner for
two, family of four packs, and a party of 6 to 8 deal. Make it easy for
customers to choose with set protein portion and side size options. "
PFSbrands recently launched Red Letter Sides, a brand of pre-packed,
1-pound pouches of mashed potatoes, buttery corn, creamy mac &
cheese and homestyle green beans that are simple to heat and serve.
Broaster and PFSbrands offer full-menu chicken programs
With Broaster's Genuine Fried Chicken, the company helps retailers
develop their menu to suit their specific needs. Once a plan is in place,
retailers will choose their equipment and merchandising options.
Through Broaster's the chicken is cooked in a Broaster-provided
pressure fryer, and retailers can choose to market the chicken with the
Broaster's label or under a private label.
The company can supply retailers with menu boards, graphics,
templates and social media partnerships.
supermarketperimeter.com
CHAMP/S CHICKEN
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Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
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