Supermarket Perimeter - July 2021 - 41

Ayeshah Abuelhiga, founder and CEO of the Baltimore, Md.-based
company. " This indicates strong consumer interest in heat-and-eat and
we are still seeing empty shelves so that demand is going to linger. "
After all, consumers are seeking convenience more than ever. And
even though COVID-19 had people working remotely, the lack of a
commute but the need for a morning routine adds to the break-up of
the monotony and so people are looking for café-at-home experiences.
" Rediscovering the ease of heat-and-eat products, especially at
breakfast, is going to be important as kids go back to school and parents
look for quick breakfast options as they juggle their return to work
schedule and getting kids to school, " Abuelhiga said.
Marketing tips
One of the best ways for retailers to market heat-and-eat beef, is to
communicate convenience, quality and versatility for meal preparation
of all occasions.
" Heat-and-eat is a great solution for both the highly skilled home chef
to develop a great meal and the less-skilled cook to provide healthy
and tasty meals, " Flynn said. " To assist our retail partners in showcasing
our heat-and-eat offerings, we offer traditional messaging methods, as
well as social and digital. We provide in-store activation merchandising
including shelf talkers and window clings that include a QR code to
scan for recipe inspiration, digital coupons and brand storytelling. We
have found simple recipes to customize and amplify heat-and-serve
products perform exceptionally well with consumers. " Niman Ranch
differentiates its heat-and-serve offerings with messaging related to the
company's sustainable sourcing and artisanal preparation.
" From smoking our all beef Fearless Franks over real hardwood-
never using liquid smoke or artificial ingredients-to preparing our
shredded beef in small batches, Niman Ranch customers know that our
heat-and-serve products are worthy of their dinner table, " Flynn said.
Some retailers are finding success by doing more of the café-at-home
merchandising, pairing shelf-stable natural items near frozen heat-andeat
items to help build a culture of shopping by cart versus wandering
in the frozen aisle for discovery.
" With Sadler's Smokehouse products, we want to build awareness
and motivate consumers to 'Bring It On Home,' " Jacobson said. " We
will be doing this through a variety of marketing mix tactics: in store
merchandising, social media influencers, on-pack offers, mobile rebates
and targeted digital messaging. "
Gold noted that Seasons displays the packaged heat-and-eat
foods near items such as salads, soups and soufflés for great crossmerchandising
opportunities.
" This allows everything in this category to be in one spot and allow
the customer to come in quickly, grab what they need and get on with
their day, " he said.
Retailers love that heat-and-eat products have an endless
demographic-families, singles and everyone in between.
honest I Saved
Money On
MIG-Welded
Racks
costly racks :
UNLESS YOU COUNT THE COST OF:
* Damaged Bakery Goods
* Replacing Throwaway
MIG-Welded
Racks with M.R.O. Funds
* Repairing Broken / Missing
Runners with Maintenance Labor
* Cost Savings at the Expense
of Stability
© 2021 M&E Mfg. Co., Inc.
Not
SADLER'S

Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
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Supermarket Perimeter - July 2021 - 15
Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
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Supermarket Perimeter - July 2021 - 23
Supermarket Perimeter - July 2021 - 24
Supermarket Perimeter - July 2021 - 25
Supermarket Perimeter - July 2021 - 26
Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
Supermarket Perimeter - July 2021 - 30
Supermarket Perimeter - July 2021 - 31
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Supermarket Perimeter - July 2021 - 33
Supermarket Perimeter - July 2021 - 34
Supermarket Perimeter - July 2021 - 35
Supermarket Perimeter - July 2021 - 36
Supermarket Perimeter - July 2021 - 37
Supermarket Perimeter - July 2021 - 38
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Supermarket Perimeter - July 2021 - 40
Supermarket Perimeter - July 2021 - 41
Supermarket Perimeter - July 2021 - 42
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