Supermarket Perimeter - July 2021 - 42

Meat & Poultry
During COVID,
many consumers
got comfortable
with buying fresh
beef online.
Beef
BY ANDY NELSON
WHEN THE REALITY OF THE PANDEMIC BEGAN TO SINK IN, retailers
and their fresh perimeter supplier partners faced a big question: would
consumers feel comfortable buying their fresh foods -foods that many
like to see, touch and smell before buying -online.
In the case of beef, the answer seems to be a resounding yes, with
online sales of roast beef, ground beef, steak and other fresh beef
products soaring, said Shawn Darcy, senior director of market research
at the Denver-based National Cattlemen's Beef Association.
" Nearly 80% of people are satisfied with the quality of the meat they
purchased via ecommerce, " said Darcy, citing survey data from the
association. " And as transactions have gone up, more third parties are
getting on board. "
The association and its members are working with retailers to
integrate apps like Chicory, which smooths the online ordering process
for fresh meats and other items. King Soopers and Safeway are two of
the retailers that have benefited.
Heading into the summer, grilling season and sustainability will be
two of the big themes of the association's marketing efforts, Darcy said.
He said this grilling season could " set a new plateau, " with consumers
polled by the association saying they plan on grilling an average of 9.2
times a month. Even with restaurants reopening, a lot of people are still
playing it safe. In April, many of those polled by the association said
they would wait from three to six months before returning to the their
pre-COVID foodservice habits. " Grilling speaks to the togetherness that
beef can provide, which is something we'll really be highlighting, " Darcy
42 - JULY 2021
Grass-fed, organic beef specialist
launches retail program
Gordon, Ne.-based Raise American's 100% grassfed,
organic beef and flexitarian product line taps into
consumer demand for regenerative farming and its
positive impact on agricultural ecosystems.
" We also believe in complete transparency and intense
oversite of our product line and its supply chain: two
essential pillars of trust, upon which our brand is
based, " according to Raise American. " Our purpose
is for American beef eaters and flexitarians alike to
feel good about feeding their families with premium,
organic beef products.
Raise American products, sourced from family
farmers, include fresh steaks, grinds, meatballs,
blended patties, seasoned and precooked entrées,
sausages, cooking ingredients, and more.
supermarketperimeter.com
DANNY - STOCK.ADOBE.COM, WALMART
http://www.supermarketperimeter.com

Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
Supermarket Perimeter - July 2021 - 14
Supermarket Perimeter - July 2021 - 15
Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
Supermarket Perimeter - July 2021 - 22
Supermarket Perimeter - July 2021 - 23
Supermarket Perimeter - July 2021 - 24
Supermarket Perimeter - July 2021 - 25
Supermarket Perimeter - July 2021 - 26
Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
Supermarket Perimeter - July 2021 - 30
Supermarket Perimeter - July 2021 - 31
Supermarket Perimeter - July 2021 - 32
Supermarket Perimeter - July 2021 - 33
Supermarket Perimeter - July 2021 - 34
Supermarket Perimeter - July 2021 - 35
Supermarket Perimeter - July 2021 - 36
Supermarket Perimeter - July 2021 - 37
Supermarket Perimeter - July 2021 - 38
Supermarket Perimeter - July 2021 - 39
Supermarket Perimeter - July 2021 - 40
Supermarket Perimeter - July 2021 - 41
Supermarket Perimeter - July 2021 - 42
Supermarket Perimeter - July 2021 - 43
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Supermarket Perimeter - July 2021 - 46
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Supermarket Perimeter - July 2021 - 49
Supermarket Perimeter - July 2021 - 50
Supermarket Perimeter - July 2021 - 51
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Supermarket Perimeter - July 2021 - 53
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Supermarket Perimeter - July 2021 - 56
Supermarket Perimeter - July 2021 - 57
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Supermarket Perimeter - July 2021 - 72
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