Supermarket Perimeter - July 2021 - 48

Produce: Organic
Superfresh began
shipping organic
cherries in June in
redesigned packs.
We're eager to get the season started and expect strong
pull for organics, including cherries and stone fruits. "
The company's all-organic crop of apricots began
shipping in mid-June.
" Our crop is up after a few years of reduced crops
due to frost, " Shales said. " This makes organic
apricots a great item for promotion during the big
4th of July holiday. "
Organic cherries from Stemilt began shipping in June.
In addition to apples and cherries, Stemilt ships organic apricots,
peaches and nectarines in the summer.
Stemilt looks forward to promotable volumes and high quality in all
programs.
" Everything is looking great. We are very optimistic about the quality
ahead for organic cherries and stone fruits, " Shales said. " We have a
great climate for peaches and nectarines, with long, warm days and
cool nights. These fruits really thrive in that climate, and it helps us to
grow fruits with vibrant hues, complex flavors, and great size profiles.
In mid-July, Stemilt will kick off its all-organic peach and nectarine
deals. Harvest of fruit, which is packed under the Artisan Organics label,
is expected to continue through September.
For the second year, Stemilt will pack premium, hand-selected
organic peaches and nectarines under its Top Pick program. Fruit is
selected from the tops of trees, where it gets extra sunlight that yields
superior color, size and flavor, Shales said.
" We choose the best fruit to go into a box that is boldly branded as
'the most incredible fruit ever.' It's a bright box that grabs shoppers'
attention. "
Double-digit growth
As they have been for decades, bananas and pineapples are the flagship products of
Charlotte, N.C.-based Dole Food Co.'s organic fruit program this year, said Bil Goldfield, the
company's director of corporate communications. Weather in 2021 has generally been good,
he said, with abundant volumes of high-quality fruit available.
Dole continues to see year-over-year growth in aggregate organic fruit volume and sales.
The company's volumes grew 7.4% and sales were up 6.2% in sales in 2019; and 14.1% in
volume and 10.9% in sales in 2020. And thus far in 2021, volumes are up 2.9% and sales 7.3%.
" Dole started its organic banana program almost 25 years ago, and we are now the largest
grower and distributor of premium organic bananas in the US, " Goldfield said. " Our diverse
sourcing network has allowed us to keep up with the increasing demand for organic bananas in
recent years. "
While promotional boosts and retailer programs lead to lifts in conventional banana sales
for Dole, organic is where the company sees the greatest opportunity for significant longterm
growth, he added.
Dole is seeing similar growth in its organic pineapple business, where it also leads in US
shipments.
As demand for organic fruit continues to grow, Dole is expanding the percentage of
its total fruit product mix devoted to organic, Goldfield said.
From 2017 to 2020, organic as a share of total fruit rose from 10.2% to 11.7%. During that
period, organic bananas were the big gainer, rising from 9.3% to 11.9% of all bananas, while
Dole's organic pineapple share remained the same.
48 - JULY 2021
supermarketperimeter.com
SUPERFRESH, JCHIZHE - STOCK.ADOBE.COM
http://www.supermarketperimeter.com

Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
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Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
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