Supermarket Perimeter - July 2021 - 52

Produce: Tropicals and melons
of their usual early May start, thanks to cool winter
growing weather, Schueller said.
" We are anticipating a great year of tropical
variety fruits to extend to retail shelves all summer, "
Schueller said. " And with melons, we're anticipating
a great year with many new varieties in the melon
mix: sunshine watermelon, orange watermelon,
gaya melons and mini yellow watermelons. "
A laser focus on tropicals
Frieda's Specialty Produce, Los Alamitos, Calif.,
prides itself on coming up with exciting tropical fruit
variants to the normal summer lineup of cherries,
watermelons and peaches, said Alex Berkley, the
company's director of sales. The company has a
year-round focus on tropicals.
" We want to excite shoppers with new tropical
options such as rambutan, lychees, red dragon fruit,
and our personal favorite, the coveted Angelcots,
which only come in season for an incredibly short
time, " Berkley said.
Dragon fruit has always been big a big seller for
Growth from
2019 to 2020
Charentais melons
24%
Black watermelon
22%
Dragon fruit
18%
Yellow watermelon
14%
Mango
13%
Young coconut
13%
Jackfruit
12%
Korean melons
11%
Rambutan
11%
Red papaya
11%
Kiwano
8%
Passion fruit
7%
Frieda's, and the company has also developed a
robust program for Honey Dragons, also known as
yellow dragon fruit.
Frieda's also expects to ship a strong supply of
lychee and rambutan this summer. And Berkley said
the company's Kahuna jackfruit is a great alternative
to melons " when you want to feed a crowd. "
After more than a year of dreaming about
summer gatherings and backyard BBQs, people are
ready to get out there and share meals, and tropical
fruits will play a big role in it, Berkley said.
" We've all baked our sourdoughs and perfected
our charcuterie boards, and the time has come to
share those with someone other than our spouses
and pets, " she said, citing C+R 1000 Research which
found that 42% shoppers said they're more likely to
buy unique ingredients to make summer picnics
and BBQing more special - and 44% of say that
enjoying exotic tropical fruit would help it feel
" more like summer. "
As shoppers look to up their game now that
COVID is starting to recede, Frieda's wants to make
it easy and approachable for them, Berkley said.
The company's Fire Dragons fruit, for example, has
a hang tag that makes it easy for consumers to find
out the best ways to prepare and eat it. In addition,
Frieda's eye-catching three-tier shipper is perfect
for merchandising Fire Dragons, Snow Dragons and
Honey Dragons all together when they're in season.
" Forty-one percent of shoppers said that Frieda's
branding makes it the easiest to figure out how to
use/consume a product vs. the leading competitor's
packaging, " Berkley said, citing C+R 1000 Research.
52 - JULY 2021
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Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
Supermarket Perimeter - July 2021 - 14
Supermarket Perimeter - July 2021 - 15
Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
Supermarket Perimeter - July 2021 - 22
Supermarket Perimeter - July 2021 - 23
Supermarket Perimeter - July 2021 - 24
Supermarket Perimeter - July 2021 - 25
Supermarket Perimeter - July 2021 - 26
Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
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Supermarket Perimeter - July 2021 - 33
Supermarket Perimeter - July 2021 - 34
Supermarket Perimeter - July 2021 - 35
Supermarket Perimeter - July 2021 - 36
Supermarket Perimeter - July 2021 - 37
Supermarket Perimeter - July 2021 - 38
Supermarket Perimeter - July 2021 - 39
Supermarket Perimeter - July 2021 - 40
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