Supermarket Perimeter - July 2021 - 55

Some tips from ASMI
New research from the Alaska
Seafood Marketing Institute
dives into the latest consumer
trends to give retailers a leg up
on their merchandising plans.
Since the start of
the pandemic, at-home
consumption of seafood has
remained strong. Seafood
consumers are actively
limiting their consumption
of red meat and most have
either increased their seafood
consumption during the
pandemic or plan to in 2021,
according to ASMI.
Twenty-six percent of
consumers purchased seafood
for the first time during
the pandemic, and 35% are
cooking more seafood now
compared to pre-pandemic.
The study revealed that
the seafood staff at the
store level remained the
most common source of
information about seafood,
but sales and promotions
are the strongest purchase
motivator. Samples and sales
are especially motivating for
general consumers who tend
to be more price-conscious.
Affluent consumers are
most frequently getting
their seafood from the fresh
seafood counter, while general
consumers are most often
buying frozen.
Health is the primary
reason for choosing seafood
over other proteins, with 80%
of affluent and 61% of general
consumers choosing seafood
because it's healthier overall.
The ASMI report also has
a lot to say about sourcing.
Among the findings:
* American sourced seafood
is heavily preferred over
seafood from other
countries, with nearly 1 in
5 calling out that Alaska is
their specific preference.
* 52% of consumers prefer
wild-caught seafood to
farmed (11%).
* The Alaska name is a strong
purchase driver, with 73% of
affluent and 66% of general
consumers more likely to
purchase seafood when
included (even higher when
the Alaska Seafood logo is
included).
* The Alaska Seafood logo
improves perceptions of
quality across the store,
with 82% of consumers
agreeing that seeing Alaska
seafood means the store
has high quality seafood.
supermarketperimeter.com
JULY 2021 - 55
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Supermarket Perimeter - July 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2021

Supermarket Perimeter - July 2021 - Intro
Supermarket Perimeter - July 2021 - 1
Supermarket Perimeter - July 2021 - 2
Supermarket Perimeter - July 2021 - 3
Supermarket Perimeter - July 2021 - 4
Supermarket Perimeter - July 2021 - 5
Supermarket Perimeter - July 2021 - 6
Supermarket Perimeter - July 2021 - 7
Supermarket Perimeter - July 2021 - 8
Supermarket Perimeter - July 2021 - 9
Supermarket Perimeter - July 2021 - 10
Supermarket Perimeter - July 2021 - 11
Supermarket Perimeter - July 2021 - 12
Supermarket Perimeter - July 2021 - 13
Supermarket Perimeter - July 2021 - 14
Supermarket Perimeter - July 2021 - 15
Supermarket Perimeter - July 2021 - 16
Supermarket Perimeter - July 2021 - 17
Supermarket Perimeter - July 2021 - 18
Supermarket Perimeter - July 2021 - 19
Supermarket Perimeter - July 2021 - 20
Supermarket Perimeter - July 2021 - 21
Supermarket Perimeter - July 2021 - 22
Supermarket Perimeter - July 2021 - 23
Supermarket Perimeter - July 2021 - 24
Supermarket Perimeter - July 2021 - 25
Supermarket Perimeter - July 2021 - 26
Supermarket Perimeter - July 2021 - 27
Supermarket Perimeter - July 2021 - 28
Supermarket Perimeter - July 2021 - 29
Supermarket Perimeter - July 2021 - 30
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Supermarket Perimeter - July 2021 - 33
Supermarket Perimeter - July 2021 - 34
Supermarket Perimeter - July 2021 - 35
Supermarket Perimeter - July 2021 - 36
Supermarket Perimeter - July 2021 - 37
Supermarket Perimeter - July 2021 - 38
Supermarket Perimeter - July 2021 - 39
Supermarket Perimeter - July 2021 - 40
Supermarket Perimeter - July 2021 - 41
Supermarket Perimeter - July 2021 - 42
Supermarket Perimeter - July 2021 - 43
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Supermarket Perimeter - July 2021 - 46
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Supermarket Perimeter - July 2021 - 49
Supermarket Perimeter - July 2021 - 50
Supermarket Perimeter - July 2021 - 51
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Supermarket Perimeter - July 2021 - 53
Supermarket Perimeter - July 2021 - 54
Supermarket Perimeter - July 2021 - 55
Supermarket Perimeter - July 2021 - 56
Supermarket Perimeter - July 2021 - 57
Supermarket Perimeter - July 2021 - 58
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Supermarket Perimeter - July 2021 - 71
Supermarket Perimeter - July 2021 - 72
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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