Supermarket Perimeter - July 2022 - 17

Advertisers can also take advantage of customized webinars, targeted
email marketing programs, white papers and e-zines.
The publisher estimates that advertisers have nearly 4 million
opportunities annually to connect with their customers via Supermarket
Perimeter and its affiliated properties. Print circulation for the monthly
magazine averages 10,927 per issue, with digital circulation of 28,698 per
issue. And the combined monthly newsletter circulation comes to 264,255.
Circulation by business class finds 78% grocery, supermarket, club;
11% commissary, central kitchen, bakery; and 10% distributor, broker.
" With inStore, we were already reaching c-suite titles, such as vicepresident
of perishables, director of fresh foods, etc. who had oversight
of all fresh perimeter departments, " Ashby said. " So, the expansion to
cover all fresh perimeter departments provided an even stronger media
product for that portion of our audience. "
It is the only publication in the business-to-business field to focus
exclusively on the fresh perimeter of retail food stores. In this, the
magazine enjoys a distinctive competitive advantage.
" Supermarket Perimeter is unique in the fact that there isn't a mirror
competitor of the publication/media in the industry, " Mr. Ashby said.
Focused on fresh
" We decided to transform InStore magazine, which covered just in-store
deli and bakery, into Supermarket Perimeter because of the incredible
growth throughout the fresh perimeter departments, " Nelson said.
" Produce, meat and poultry and seafood are also making huge gains
at retail. We also saw an under-explored opportunity: Supermarket
Perimeter is the only trade publication that focuses exclusively on
grocery fresh departments. "
John Unrein, editor, bake and Supermarket Perimeter, explained
further. " Each month, Supermarket Perimeter delivers the insight
and information bakery, deli/prepared foods, produce, dairy, meat/
poultry and seafood executives and decision makers need to meet
new challenges and capitalize on the opportunities in today's dynamic
market. "
" We want our work to give retailers practical ideas for ways to
improve their fresh departments, " Nelson noted.
It's a market willing to support both print and digital products. " Many
of our readers still like the experience of reading longer-form pieces
in our monthly print/digital editions, " Nelson said, " but the times are
certainly changing, and we also need to cater to subscribers who
want their news and analysis delivered more frequently and in easily
digestible chunks. "
To celebrate the Sosland Centennial, Supermarket Perimeter has
produced several articles discussing changes that occurred during
the past 100 years in fresh presentation (March 2021) and preparation
technology (November 2021). Others are planned to look at product
development and predict future innovations for foods sold along the
perimeter of grocery stores.
is easy.
845-331-2111 | professionalseriesequipment.com
© 2022 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922;
5,503,087; 5,628,522; 5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042;
7,419,063; 9,440,667; D480,528; D481,513; 10,087,066.Other U.S. & foreign patents pending.
The Engagement Specialists
supermarketperimeter.com
Professional
Series
®
JULY 2022 - 17
http://www.professionalseriesequipment.com http://www.supermarketperimeter.com

Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
Supermarket Perimeter - July 2022 - 10
Supermarket Perimeter - July 2022 - 11
Supermarket Perimeter - July 2022 - 12
Supermarket Perimeter - July 2022 - 13
Supermarket Perimeter - July 2022 - 14
Supermarket Perimeter - July 2022 - 15
Supermarket Perimeter - July 2022 - 16
Supermarket Perimeter - July 2022 - 17
Supermarket Perimeter - July 2022 - 18
Supermarket Perimeter - July 2022 - 19
Supermarket Perimeter - July 2022 - 20
Supermarket Perimeter - July 2022 - 21
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Supermarket Perimeter - July 2022 - 25
Supermarket Perimeter - July 2022 - 26
Supermarket Perimeter - July 2022 - 27
Supermarket Perimeter - July 2022 - 28
Supermarket Perimeter - July 2022 - 29
Supermarket Perimeter - July 2022 - 30
Supermarket Perimeter - July 2022 - 31
Supermarket Perimeter - July 2022 - 32
Supermarket Perimeter - July 2022 - 33
Supermarket Perimeter - July 2022 - 34
Supermarket Perimeter - July 2022 - 35
Supermarket Perimeter - July 2022 - 36
Supermarket Perimeter - July 2022 - 37
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Supermarket Perimeter - July 2022 - 39
Supermarket Perimeter - July 2022 - 40
Supermarket Perimeter - July 2022 - 41
Supermarket Perimeter - July 2022 - 42
Supermarket Perimeter - July 2022 - 43
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Supermarket Perimeter - July 2022 - 45
Supermarket Perimeter - July 2022 - 46
Supermarket Perimeter - July 2022 - 47
Supermarket Perimeter - July 2022 - 48
Supermarket Perimeter - July 2022 - 49
Supermarket Perimeter - July 2022 - 50
Supermarket Perimeter - July 2022 - 51
Supermarket Perimeter - July 2022 - 52
Supermarket Perimeter - July 2022 - 53
Supermarket Perimeter - July 2022 - 54
Supermarket Perimeter - July 2022 - 55
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Supermarket Perimeter - July 2022 - 59
Supermarket Perimeter - July 2022 - 60
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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