Supermarket Perimeter - July 2022 - 19

Insights from Hostess
by Eric Schroeder
Sweet baked goods point-of-sale led by the
Hostess brand posted its second consecutive
quarter of more than 20% growth, said Andrew
Callahan, president and CEO of Lenexa, Kan.based
Hostess.
that's modular and versatile can really be a lifesaver in this capacity. "
Automation its not only a solution to worker shortages. It also
eliminates human error and inconsistency, employee distraction or
burnout and injury from repetitive hand motions.
Equipment, Bal said, can eliminate these issues because machines
can be programmed to run specific and repeatable parameters.
Increasingly, Unifiller is fine-tuning its equipment solutions for its
customers to handle increased demand for snacks and other smaller
products.
" We offer depositors that can handle minimal deposit volumes, which
is ideal for mini cupcakes or macaroons, " Bal said.
Unifiller's Servo Multi depositors, for example, offer smaller minimum
portions than pneumatic depositors. Their deposit range starts at 0.2
ounces per nozzle up to 18 ounces, giving users a lot of versatility.
The depositors also have the ability to control pan conveyor to an
automated system. Available in 4, 6, 8, 10 and 12 port configurations, they
offer a programmable touch screen and six deposit modes to choose from.
Snacking was a big reason why. " Our focus on
large, growi ng snacking occasions and investments
in innovation and marketing continue to drive the
category and enable us to capture greater market
share, " Callahan said.
Hostess' Baby Bundts, targeted at the sweet start
occasion, continued to be a standout innovation
in the sweet baked goods category, as lemon and
cinnamon Baby Bundts are the No. 1 and No.
3 (stock-keeping units) across all multipack in
innovation sales over the last 52 weeks, he added.
And those aren't the only snack items performing
well for Hostess. " Recently we launched Boost,
our Jumbo Donette innovation with the caffeine
equivalent of a cup of coffee in each donut, "
Callahan said. " It's garnered over 1 billion
consumer impressions in just a few weeks, enabling
it to gain rapid penetration with on-the-go
consumers. "
Continuing the momentum, Hostess' next big
snack innovation, Bouncers, will hit the market in
late summer, providing consumers with a smaller,
single-serving poppable version of the company's
iconic Twinkies, Ding Dong and Donettes brands.
" Bouncers are designed specifically to bring
incremental consumers to our brands, particularly
millennial parents by targeting the lunchbox
occasion and making it easier for kids to enjoy
our iconic snacks. " Momentum also continued
in another popular snack category, Voortman
cookies, where point-of-sale increased 29% in the
quarter, well above the 9.5% growth of the overall
cookie category.
Hostess' single-serve and multipack point-of-sale
each increased by more than 20% during the
quarter with two-year stacked growth of 32% and
34%, respectively, Callahan said.
JULY 2022 - 19

Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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