Supermarket Perimeter - July 2022 - 23

Sugar Bowl Bakery creates delicious, perfectly portioned baked
goods with no artificial flavors, colors or preservatives. Its tasty,
premium treats are available at a price point that is accessible to
the everyday consumer, and with ingredients you can pronounce,
Sugar Bowl Bakery's products are a sweet, guilt-free treat with less
than 150 calories each and less than 10/g sugar per serving. Its
core offerings include madeleines, palmiers, brownie bites, Duet
Bites (half brownie bite, half madeleine), and fritters. Seasonally, the
company offers festive items like pumpkin madeleines, gingerbread
bites, tropical pineapple cake bites and more.
Celebrating a comeback
The Original Crumbs is launching a comeback under the guidance
of the company's original owners.
Mia and Jason Bauer, original founders of Crumbs Bakeshop,
are back to relaunch the iconic brand that pioneered the gourmet
cupcake nearly 20 years ago in 2003, and later helped spawn the
cupcake craze that spread across the globe.
But a rapid growth plan under different management as a
publicly traded company turned sour for Crumbs Bakeshop, which
in 2014 announced that it was closing its nearly 50 remaining stores
nationwide, according to published reports. Crumbs Bakeshop,
which opened its first location in 2003, had grown to dozens of
stores, and analysts remarked that the speed of growth proved too
much to handle profitably.
When an opportunity presented itself to recapture and relaunch
the brand, Mia and Jason Bauer did not hesitate. They knew
Crumbs' fans would rejoice at the chance to enjoy these beloved
cupcakes, along with a delicious new line of cookies inspired by
Crumbs cupcakes.
Beginning in late 2022, Crumbs fans will be able to buy Crumbs
signature products at supermarkets and grocery stores across the
country.
" It's a much better model now, " commented Mia Bauer at the IDDBA
convention, where Crumbs exhibited. " We want to maintain that
feeling of fresh baked - with a product that is shipped flash frozen.
Now that we are flash freezing our product, it is pretty phenomenal. "
Aspire Bakeries introduces super-premium cookie at IDDBA
Los Angeles-based Aspire Bakeries' newest entry in the instore bakery baked goods category is a
super-premium cookie.
The Decadent Classic Cookies will initially include four varieties and will begin shipping to
higher-end retailers in select markets this summer, said Aspire Bakeries' Chris Prociv.
" We've set the bar high, " Prociv said. " We want this to be the best cookies consumers have
ever tasted, and we've had great feedback. "
Even with inflationary pressures making shoppers reconsider their food choices, the demand
for new premium products is high, she added.
supermarketperimeter.com
JULY 2022 - 23
JOHN UNREIN, ANDY NELSON / SOSLAND PUBLISHING CO.; SUGAR BOWL BAKERY
http://www.supermarketperimeter.com

Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
Supermarket Perimeter - July 2022 - 10
Supermarket Perimeter - July 2022 - 11
Supermarket Perimeter - July 2022 - 12
Supermarket Perimeter - July 2022 - 13
Supermarket Perimeter - July 2022 - 14
Supermarket Perimeter - July 2022 - 15
Supermarket Perimeter - July 2022 - 16
Supermarket Perimeter - July 2022 - 17
Supermarket Perimeter - July 2022 - 18
Supermarket Perimeter - July 2022 - 19
Supermarket Perimeter - July 2022 - 20
Supermarket Perimeter - July 2022 - 21
Supermarket Perimeter - July 2022 - 22
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Supermarket Perimeter - July 2022 - 24
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Supermarket Perimeter - July 2022 - 33
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Supermarket Perimeter - July 2022 - 36
Supermarket Perimeter - July 2022 - 37
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Supermarket Perimeter - July 2022 - 40
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Supermarket Perimeter - July 2022 - 46
Supermarket Perimeter - July 2022 - 47
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Supermarket Perimeter - July 2022 - 58
Supermarket Perimeter - July 2022 - 59
Supermarket Perimeter - July 2022 - 60
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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