Supermarket Perimeter - July 2022 - 24

Bakery: Cookies
Classic pop and fizz
ICEE lovers rejoice. There is a brand-new way to enjoy the coldest and coolest drink
in town.
The ICEE Company, a subsidiary of J&J Snack Foods Corp., recently announced its
newest sweet treat, ICEE Sandwich Crème Filled Cookies, exhibiting the fresh packaging
options at the IDDBA show.
Fans can now enjoy the classic pop and fizz of their favorite carbonated beverage in a
delicious crème filled cookie. Sandwiched between two vanilla wafers, cookies feature
either cherry or blue raspberry ICEE flavored crème - the same iconic flavors fans have
loved for over 53 years.
" We are continually innovating at ICEE and are beyond excited to bring fans their
beloved frozen beverage flavors in a new, fun cookie format, " said Natalie Peterson, vice
president of marketing for The ICEE Company. " We have no doubt that these new crème
filled cookies will be a hit among fans. It's a completely different experience - perfect
for snacking on the go - with our beloved cherry and blue raspberry flavors that evoke
nostalgia and make you feel like a kid again. "
Since 1967, ICEE has been a household name,
forming its own category in the food and
beverage market and becoming the
number one brand in frozen beverages.
The new crème filled cookies join the
iconic ICEE portfolio, helping fans
to relive their childhood and create
new memories with the ones they
love. ICEE Sandwich Crème Filled
Cookies are now available at Kroger
stores nationwide, for an SRP $3.29.
The flexibility of chocolate compounds
Ingredients that do not meet the standards of identity for
chocolate are referred to as compounds. They often resemble
and deliver the sensory properties of chocolate, but because
of an ingredient swap, cannot be called chocolate. It is in this
space where bakers will find an array of value-added options
for their recipes.
" Compound chocolate is very similar to chocolate, only
it uses a different fat source other than cocoa butter to
achieve the texture of chocolate, " said An Ho, research and
development director, International Food Products Corp.
" Recent developments in chocolate ingredients lie
mostly with responsible, sustainable cocoa farming. Other
chocolate-related advancements include fortification,
consumer knowledge on the health benefits of chocolate,
the improvement of sugar replacers, savory applications and
exotic combinations. "
Chocolate can be used in various other applications. " Our
barks, fudges and droplets each feature different flavor and
24 - JULY 2022
performance factors for different applications, " said John
Pimpo, marketing director, Parker Food Group. " Droplets are
our answer to chocolate chips. They can be either chocolate
or confectionery and can be colored or flavored in random,
artisan sizes. Our barks are essentially our droplets with
inclusions. "
This is where the " more " comes into play. These ingredients
can be formulated to contain dried fruits, coconut, seeds,
salts, ancient grains, cookies and candies.
" Since both barks and droplets are formulated like
chocolate chips, they perform like chocolate chips and are
best utilized within firmer dough structures like cookies
and brownies to avoid cratering in airy, lighter doughs, "
Pimpo said.
The company recently launched a high-protein cookie
inclusion line that can be used in baked goods and snack
mixes. The protein can be either plant or dairy-based, and
other custom options are available, such as low sugar.
supermarketperimeter.com
JOHNN UNREIN/BARRY CALLEBAUT
http://www.supermarketperimeter.com

Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
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