Supermarket Perimeter - July 2022 - 28

Deli: Fried chicken
Ancient grains are another recent addition to some batters. Options
Creating great
fried chicken
Start with high-quality chicken
(preferably fresh, never frozen)
Marinate chicken down to the
bone for flavor and juiciness
Hand-bread to ensure proper
coverage and sticking
Fry to perfection and serve
as fresh as possible
Source: Cargill
like quinoa or barley provide unique textures that differentiate a product
from others in the marketplace, while also enabling brands to leverage
the label appeal of these trendy ancient grains.
Easy transport
Fried chicken is synonymous with easy, convenient eating, but it's
important not to pigeonhole it into a meal that's just for the summer
months. Instead, Parker recommends taking a cue from the marketing
of charcuterie trays and promote fried chicken throughout the year. The
portable favorite is perfect for a picnic, game nights, family reunions,
tailgates, year-round social gatherings - the potential is endless.
" Another way to differentiate is to consider regionality and shifts in
population, " she continued. " Regionality can help differentiate and make
store offerings look different. Think about people traveling for road trips
or to stock their Airbnb. Look for ways to bring in new trends like the
local restaurants do and be aware of the regional favorites people bring
with them to a new location. "
Easy transport is increasingly important as consumers choose to eat
hints, and soybean oil has a beany or buttery flavor. Nutritionally,
canola oil has the lowest saturated fat content and is high in
monounsaturated fats.
Make it stick
Achieving optimum adhesion of breadings and batters is one of the
product's big challenges, especially in high-moisture meat applications,
according to Melissa Machen, senior technical services specialist,
Cargill. The right modified starch system can help coatings stick,
preventing pillowy pockets and blow-outs.
That's why corn dextrins, known for their ability to enhance
crispiness, are another staple in the breading-and-batter toolbox. Corn
dextrins can be added to create a protective film layer around the
product, reducing oil pick up and preventing oil from seeping into the
breading. Fried products that absorb too much oil become soggy and
unappealing. Likewise, oil temperature plays a big role in oil absorption
- the right temperature can help prevent excess oil absorption.
Researchers at Cargill have done extensive work to understand
adhesion, resulting in modified starches that provide different adhesive
and clear coating functionalities and yield high crispiness and optimal
structural integrity. These starches help batters stick to the substrate
and assist with the adhesion of other coating systems like breading,
enabling brands to deliver the crispy, crunchy texture consumers desire.
Ultimately, finding the best breading-and-batter solution will vary
based on the system. How it will be battered and breaded (tempura
batter vs. doubled-coated) will guide what ingredients are included to
aid with adhesion and prevent blow-off.
" One of the big trends in the breading and batter space is the move to
incorporate plant proteins in these systems, " Machen said. " Plant proteins
add crunch and integrity to the batter, helping brands create the sensory
experiences consumers are looking for. Soy flour is a common choice,
but we're also seeing more customers experiment with other plant
proteins, including pea protein, which really adds to the batter integrity. "
28 - JULY 2022
supermarketperimeter.com
their prepared foods off-premises, according to Kurt Richars, Anchor
Packaging, Ballwin, Mo. The company's Crisp Food Technologies®
packaging protects the texture of fried chicken and keeps it hot and
crispy for hours. Its rigid containers work seamlessly with operations
to offer superior merchandising and prevent messy leaks that could ruin
the consumer experience or create slip-fall risks instore, he continued.
Packaging also helps tap into growing consumer demand for more
sustainable options. Anchor Packaging designs offset food waste
by providing extended shelf life, a superior meal experience and an
appealing shelf presentation that sells items faster. And tamper-resistant
designs demonstrate how retailers are prioritizing safety and hygiene.
" Today, it is critical that packaging is viewed as a way to increase
sales and profits and not merely as a cost, " Richars concluded. " Industry
leaders recognize that in addition to improved merchandising, the
right package drives sales by improving the customer experience and
providing confidence in the safety and security of their food. Make your
packaging decisions based on the total return a package can generate
and not just the item's cost. "
VECTORGOODS - STOCK.ADOBE.COM, ANCHOR PACKAGING
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Supermarket Perimeter - July 2022

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Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
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