Supermarket Perimeter - July 2022 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
LILY ALVAREZ
National Account Executive
WHITNEY HARTMAN
Sales Enablement Specialist
MICHAEL BARBEE
Audience Development Director
DUSTIN PICKMAN
Audience Development Analyst
HANNAH CARNEY
Audience Database Specialist
LAUREN JULIANA
Audience Development
Coordinator
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
KATELYN BETZ
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
and Executive Editor
JIM SALADIN
Chief Marketing Officer
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supermarketperimeter.com
MONTH 2022 - 3
ANDY NELSON
anelson@sosland.com
Meal
plan
After two years off due to the pandemic, the annual IDDBA show roared
back to life May 5-7 in Atlanta.
IDDBA officials said they were delighted with the final numbers: 79%
of the 2019 attendance; 1,600 exhibitors; and 1,200 retailers.
As someone covering a live trade show for the first time in two years and four months, I
was admittedly a little rusty going in and a bit overwhelmed by the flood of potential story
material.
Fortunately, one theme emerged early on and gave shape to my IDDBA experience:
meals, meals and more meals. Meal kits, meal solutions, meal prep, meal you-name-it.
Meal solutions were on trend long before the pandemic. When restaurants closed, the
category was turbo-charged.
By the time restaurants reopened, many people realized they could not only cook, they
liked the lighter hit to their pocketbook when they sourced more of their meals from the
grocery store.
And now, record inflation has added rocket fuel to the turbo-charging. Sixty percent of
Americans say they want to spend less money at restaurants - and they want retailers to
lend them a hand. Perimeter departments can play a critical role.
One example at IDDBA was meal prep kits from Beaverton, Ore.-based Reser's Fine Foods.
One service Reser's wants to grow is partnering with retailers and commissaries on meal
prep kits.
Reser's may supply a carb, sauces, meat and cheeses and packaging and a retailer will add
fresh produce. The kit is finished at the retailer or commissary to ensure freshness. Reser's
can also provide detailed " build sheets " to facilitate the process.
Or maybe Reser's provides pasta and sauce, and the retailer finishes with a protein. There
are endless possibilities. Packs bear a store brand or no brand at all.
Retailers have to put in a little more effort to make the program work, not always the
easiest sell during a period of extremely tight labor. But Reser's and other companies are
betting that the surge in demand for meal solutions is worth it.
Hard to bet against them.
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Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
Supermarket Perimeter - July 2022 - 10
Supermarket Perimeter - July 2022 - 11
Supermarket Perimeter - July 2022 - 12
Supermarket Perimeter - July 2022 - 13
Supermarket Perimeter - July 2022 - 14
Supermarket Perimeter - July 2022 - 15
Supermarket Perimeter - July 2022 - 16
Supermarket Perimeter - July 2022 - 17
Supermarket Perimeter - July 2022 - 18
Supermarket Perimeter - July 2022 - 19
Supermarket Perimeter - July 2022 - 20
Supermarket Perimeter - July 2022 - 21
Supermarket Perimeter - July 2022 - 22
Supermarket Perimeter - July 2022 - 23
Supermarket Perimeter - July 2022 - 24
Supermarket Perimeter - July 2022 - 25
Supermarket Perimeter - July 2022 - 26
Supermarket Perimeter - July 2022 - 27
Supermarket Perimeter - July 2022 - 28
Supermarket Perimeter - July 2022 - 29
Supermarket Perimeter - July 2022 - 30
Supermarket Perimeter - July 2022 - 31
Supermarket Perimeter - July 2022 - 32
Supermarket Perimeter - July 2022 - 33
Supermarket Perimeter - July 2022 - 34
Supermarket Perimeter - July 2022 - 35
Supermarket Perimeter - July 2022 - 36
Supermarket Perimeter - July 2022 - 37
Supermarket Perimeter - July 2022 - 38
Supermarket Perimeter - July 2022 - 39
Supermarket Perimeter - July 2022 - 40
Supermarket Perimeter - July 2022 - 41
Supermarket Perimeter - July 2022 - 42
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Supermarket Perimeter - July 2022 - 46
Supermarket Perimeter - July 2022 - 47
Supermarket Perimeter - July 2022 - 48
Supermarket Perimeter - July 2022 - 49
Supermarket Perimeter - July 2022 - 50
Supermarket Perimeter - July 2022 - 51
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Supermarket Perimeter - July 2022 - 58
Supermarket Perimeter - July 2022 - 59
Supermarket Perimeter - July 2022 - 60
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