Supermarket Perimeter - July 2022 - 32

Deli
" Upscaling the everyday "
Sixty percent of Americans say they want to spend
less money at restaurants - and they want retailers to
lend them a hand. Deli/prepared sections can play a
major role.
That was one of the takeaways of a June 5 session
at IDDBA.
" Upscaling the everyday is what this decade is
going to be about, " said Jonna Parker of IRi, who
co-presented the session with 210 Analytics' AnneMarie
Roerink.
That might mean preparing half of the meal at home
but turning to the instore deli for help with a new and
interesting side, or the instore bakery for a bread or roll
upgrade.
Retailers are starting to get the message, but they
still have a long ways to go. Roerink related a recent
incident when she was speaking and asked audience
members to pull out their phones to order lunch.
Not a single one thought to order a meal from a
grocery store.
" The biggest mega-trend we're seeing now is
delivering true convenience to consumers, " Roerink
said. That means convenience throughout the entire
Create an
upscale meal
experience
Position offerings as
local, chef-inspired
and hand-made.
Add value through
nutritional messaging.
Portion size variety
is a sales winner.
One- and twoperson
households
are now the
US norm.
Ready-to-eat,
ready-to-heat and
ready-to-cook are all
growth drivers.
process, she said, from planning to prep. Parker cited
an example from foodservice in which a breakfast,
morning coffee and lunch for later in the day were
bundled together for a consumer to pick up on her or
his way to work.
" Imagine if the deli did that? " she said.
Walmart, Blue Apron make meal
kits easier for shoppers
A collaboration between Blue Apron Holdings Inc. and
Walmart Inc. has brought Walmart.com shoppers a
new weekly offering - non-subscription meal kits. Blue
Apron is the first and only meal-kit providers on the
Walmart Marketplace platform.
By expanding into third-party sales platforms, Blue
Apron said it hopes to reach new audiences. This
category of distribution partners allows consumers
to buy Blue Apron boxes without a subscription while
directly fulfilling orders and maintaining the company's
direct-to-consumer model.
" Through our work with Walmart.com Marketplace,
we will be able to scale our e-commerce presence
and introduce restaurant-quality meals without
a subscription to a new group of customers who
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Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
Supermarket Perimeter - July 2022 - 10
Supermarket Perimeter - July 2022 - 11
Supermarket Perimeter - July 2022 - 12
Supermarket Perimeter - July 2022 - 13
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Supermarket Perimeter - July 2022 - 16
Supermarket Perimeter - July 2022 - 17
Supermarket Perimeter - July 2022 - 18
Supermarket Perimeter - July 2022 - 19
Supermarket Perimeter - July 2022 - 20
Supermarket Perimeter - July 2022 - 21
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Supermarket Perimeter - July 2022 - 24
Supermarket Perimeter - July 2022 - 25
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Supermarket Perimeter - July 2022 - 32
Supermarket Perimeter - July 2022 - 33
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