Supermarket Perimeter - July 2022 - 41

Excalibur Seasoning has seen Asian and Thai flavors become big
trends, and its R&D team is working with these flavor profiles.
Prapaisilp noted it never hurts to keep marinades, sauces and rubs
near meat, and if a store has a prepared foods department, represent
the ideas directly to the customer by sampling foods during busy hours.
" I think the one thing people don't consider enough is crossing this
category with plant based and fresh produce, " he said. " People really
enjoy more than ever experimenting with vegetarian ideas even if they
still have a meat friendly diet.
" Nashville Hot is one of our offerings that has taken off out of the
gate beyond our expectations, " Andorfer said. " It started as a regional
novelty, but now we sell it everywhere as a patty blend, sausage blend
and dry marinade. "
Cross merchandising opportunities
According to the 2022 Power of Meat, convenience-focused items
across all categories are in high demand and matching seasonings and
marinades in the meat department does wonders for both categories.
" Retailers can go one step further to help shoppers take the
guesswork out of meal-planning by cross-merchandising seasoned and
marinated meats with other meal components, helping consumers plan
the entire meal, " Harrison said. " For example, cross-merchandising prechopped
grilling vegetables to accompany seasoned steak kebabs, or
taco fixings for pre-seasoned pulled pork tacos. "
New variations on
Latin American
themes are among
the recent flavor
innovations Hormel
is tapping into
for seasoning and
marinade ideas.
Brewer has never been a proponent of products getting lost on a
shelf, noting seasonings should be merchandised at the meat case.
" Either the flavors are next to the protein of choice or already applied
for a meal-to-go, " he said. " The best way to merchandise a meat case
program is to upsell your customers with value-added options for them
to choose. Make sure the roast on sale is right next to the seasonedand-ready-to-go
product offered at a premium price point. "
STEP UP
YOUR
" ENGAGEMENT
PROGRAM "
Behind the
Deli Case
On the
Sales Floor
Covered by one or more of the
following U.S. Patents: 5,330,064;
5,386,787; 5,471,922; 5,503,087;
5,628,522; 5,957,309; 6,149,120;
6,322,180; 6,366,313; 6,474,757;
6,974,042; 7,419,063; 9,440,667;
D480,528; D481,513; 10,087,066.
Other U.S. & foreign patents pending.
supermarketperimeter.com
845-331-2111
professionalseriesequipment.com
© 2022 M&E Mfg. Co., Inc.
Trademarks property of
M&E Mfg. Co., Inc.
JULY 2022 - 41
JJOJA - STOCK.ADOBE.COM, HORMEL
http://STOCK.ADOBE.COM http://www.professionalseriesequipment.com

Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
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