Supermarket Perimeter - July 2022 - 42

Produce
GRAPES
BY ANDY NELSON
Getting the right
mix of legacy
varieties and new
varieties of grapes
is key to effective
merchandising.
APPLES MAY GET A LOT OF THE ATTENTION in the fresh fruit world
when it comes to new and interesting varieties, but grapes are another
category where innovation is par for the course.
Robinson Fresh, a division of Eden Prairie, Minn.-based C.H. Robinson
Worldwide, is currently shipping a combination of legacy and " new age "
grapes to complement its customers' diverse needs, said Andy Kampa,
general manager.
Kampa defines new age varieties as those created by breeding
programs, and it's a trend that has exploded in recent years.
" We are now getting new varietal options annually, " he said. " It's
something we're making sure to stay on top of. "
The trends are often difficult for growers to keep up with, however,
because big investments in certain varieties can fall out of favor either from
a consumer perspective or because of difficulties associated with farming.
Today's retailers are more demanding than ever when it comes to grapes,
and Robinson Fresh is raising its game to meet that demand, Kampa said.
42 - JULY 2022
" There has been a shift in grape purchasing at the retail level to be
more focused on not only size and appearance, but also flavor, " he said.
" As we evaluate our crop this season, we are focused on having that
diversified supply base to meet three different segments: legacy, new
age and high flavor varieties. "
One standout for Robinson Fresh, which sources grapes from Brazil,
Peru, Chile, Mexico and California, has been its Welch's Candy line,
which taps into the brand power of the iconic grape brand.
The line, created in collaboration with Allume Agriculture, features
four different products: Candy Hearts, Candy Snaps, Berry Snaps and
Candy Dreams. Product ships in random weight bags and in 1-, 2- and
3-pound packs.
When it comes to packaging of grapes in general, Robinson Fresh
has seen a shift towards more fixed weight purchases, specifically in the
COVID era. The growth of eCommerce has accelerated that shift, and
Kampa said it's now much easier to sell fixed weight grapes online.
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Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
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