Supermarket Perimeter - July 2022 - 46

Seafood: Grilling, boils and bakes
FRESH SEAFOOD SALES
CONTINUE FREEFALL
Thanks to record-high
grocery inflation, fresh
seafood sales plunged 13.2%
to $618 million in May.
Source: IRI and 210 Analytics.
Species with the largest sales
declines in fresh seafood
Crab (-35.4%)
Lobster (-30.8%)
Shrimp (-19.3%)
Seafood Cakes (-14.8%)
Tilapia (-14.3%)
Seafood Salads (-12.8%)
overpriced or underpriced and losing money, " according to Englade.
Social media and email blasts, along with in-store materials, also work
best for Encino, Calif.-based Gelson's Market " because of the volatile
fresh catch and availability on the wild caught salmon seasons, " noted
Sean Saenz, senior director of meat and seafood at Gelson's.
" Our marketing department is the best when it comes to getting the
word out quickly to our customers about the 'first of the season' catch, "
Saenz said. And the wild salmon season is " one of our favorite times of
the year. "
" We will start with the fresh wild caught California king salmon in the
middle of May, then Copper River, moving to Alaskan king and finish
the wild-caught season with the coho, running through the end of
September or early October, " Saenz said.
" We'd been hopeful these past few
years when retail seafood sales were
soaring that finally Americans had
become more comfortable preparing
seafood at home. At first look, it
seems these lessons are not sticking
amid the 40-year high inflation,
but I don't think that's it. You can't
un-learn, but you can revert to
old habits when life starts to look
more like it did pre-pandemic. "
Anne Roerink, 210 Analytics Principal
Top fish and shellfish to promote this summer
While salmon gets a lot of attention, grocers know that there are many
other types of fish and shellfish ideal for grilling and boils.
Rouses offers boiled shrimp, crab, and crawfish year-round, but will
step up crawfish promotions leading up to the fourth of July.
" As hot as it is here, it I nice to have it cooked here for you, "
Englade said.
Rouses also offers platters of crawfish, shrimp, and snow crab along
with a platter featuring snow crab, potatoes corn, and corn with herb
parmesan garlic sauce and Cajun butter.
Bacon wrapped shrimp and scallops are popular in the summer,
along with shrimp, tuna, swordfish and salmon kabobs at its stores.
" We ask stores to have at least two varieties of kabobs in the fullservice
case for customers to choose from, " Englade said.
Rouses also promotes 1 or 2-pound flounder, speckled trout, grouper,
and other similar fish when it's in season.
" It's ideal when we can get some of those fish, with the suggestion to
roast it whole on the grill, " Englade said.
46 - JULY 2022
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Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
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Supermarket Perimeter - July 2022 - 12
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