Supermarket Perimeter - July 2022 - 47

Charbroiled oysters are also popular in the summer, but the local
Gulf of Mexico oysters have been greatly impacted due to hurricanes
and storms, Englade noted. Still, Rouses is selling some oysters in mini
bags and pairs them with Drago's Butter Garlic Charbroiling sauce, so
customers think of them for grilling.
During the summer months, Gelson's expands its grilling value-added
offerings behind the glass in its gourmet seafood cases as well as its
self-service grab and go section. Offerings include shrimp skewers,
plain and marinated kabobs, and Salmon Lollypops, drizzled with three
different grilling sauces.
" We also have a following for our swordfish, which is also popular for
customers to grill, " Saenz said.
Publix focuses on featuring specific seafood items, rather than
providing an overall grilling theme. For example, if its focus is Alaskan
seafood, " we would potentially use halibut or sockeye as the hero item
and include a grilling recipe, " said Guy Pizzuti, business development
director of seafood at Publix. " If our focus is on domestic seafood,
we may feature shrimp or lobster tails and show both in a grilling
plate shot. "
During the grilling season, Publix promotes " meatier " fish such as
halibut, swordfish, and tuna, along with larger count shrimp, scallops,
and lobster tails.
Roerink has seen retailers remind shoppers with signage that shrimp
is great for making kabobs, or offering shrimp or salmon kabobs
ready to go. However, it would also be beneficial for retailers to teach
customers how to prepare some of the other species on the grill
" without it falling apart on you and half disappearing into the flames, "
Roerink said.
Kabobs are a
perfect summer
grilling option
and a great way to
add value to the
seafood case.
It's all about...
engaged
experiences
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Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
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