Supermarket Perimeter - July 2022 - 9

Unilever initiative targets
gut/brain link
Unilever has partnered with the gut
microbiome experts at Holobiome to identify
food and drink ingredients that could have
a positive impact on mental wellbeing by
targeting the gut-brain axis.
Hy-vee's
team of
dietitians, led by
Elisa Sloss, encourages
customers to see mental
health in the broader
context of whole-body
health and the foods
that can help
achieve it.
" There is increasing awareness of the
importance of the gut microbiome - the trillions
of microbes that live inside us - and the critical
role it plays in our overall health and wellbeing, "
according to Unilever. " Many scientists now
consider the gut microbiome an essential organ
with 70% of the immune system existing in
the gut, and 90% of the body's mood elevating
serotonin produced there. "
can influence mood and brain function. All fresh produce is encouraged
on the Mediterranean Diet, especially leafy greens, tomatoes, aromatics,
herbs, berries, and avocados. Seafood is eaten up to four days a week
on the diet, and since omega-3 fats are particularly important for mental
health, fatty fish such as salmon, whitefish, sablefish, seabass, trout,
mussels, and halibut are some of Gelson's stand-out offerings.
The big picture
Hy-Vee's dietitian team promotes whole body health. The retailer
counsels its customers to look at all aspects of their health and how
their diet can help promote their overall wellbeing.
" People process stress or emotions differently, " Sloss said. " Some may
react to stress by overeating, or sometimes they don't eat enough. We
provide education and guidance to teach customers mindful eating
practices. We also emphasize how important it is to make time for
physical activity along with relaxation. "
Increasingly, scientists are finding a link between gut health and
mental health, Sloss said. The gut produces 95% of the body's serotonin,
a neurotransmitter involved in many processes in the body that affects
overall emotional health. Serotonin affects how you sleep, your appetite
and mood.
There is " two-way communication between the gut and the brain, "
as Siegel puts it. What we eat really can impact mood and cognitive
function directly, and the Mediterranean Diet naturally incorporates
foods that support the microbiome (the collective genome of the
microscopic organisms living in the digestive tract of the human body).
JULY 2022 - 9
The gut-brain axis allows communication
between the gastrointestinal tract, the
microbes within it, and the brain. A
major driver of this communication is the
exchange of chemical messengers known as
neurotransmitters and their precursors; these
neurotransmitters can have a stimulatory or
calming effect on the body. Using its discovery
platform to map the microbiome and its
influences, Holobiome has identified key
bacteria that appear to communicate to the
brain via neurotransmitter signaling in the gut.
Unilever and Holobiome's research partnership
aims to identify specific food ingredients that
interact with these key bacteria. The long-term
ambition is to enhance these ingredients in
certain foods and refreshment products across
Unilever's portfolio to naturally boost levels of
certain calming neurotransmitters in the gut, in
turn improving mental wellbeing.

Supermarket Perimeter - July 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2022

Supermarket Perimeter - July 2022 - Intro
Supermarket Perimeter - July 2022 - 1
Supermarket Perimeter - July 2022 - 2
Supermarket Perimeter - July 2022 - 3
Supermarket Perimeter - July 2022 - 4
Supermarket Perimeter - July 2022 - 5
Supermarket Perimeter - July 2022 - 6
Supermarket Perimeter - July 2022 - 7
Supermarket Perimeter - July 2022 - 8
Supermarket Perimeter - July 2022 - 9
Supermarket Perimeter - July 2022 - 10
Supermarket Perimeter - July 2022 - 11
Supermarket Perimeter - July 2022 - 12
Supermarket Perimeter - July 2022 - 13
Supermarket Perimeter - July 2022 - 14
Supermarket Perimeter - July 2022 - 15
Supermarket Perimeter - July 2022 - 16
Supermarket Perimeter - July 2022 - 17
Supermarket Perimeter - July 2022 - 18
Supermarket Perimeter - July 2022 - 19
Supermarket Perimeter - July 2022 - 20
Supermarket Perimeter - July 2022 - 21
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Supermarket Perimeter - July 2022 - 24
Supermarket Perimeter - July 2022 - 25
Supermarket Perimeter - July 2022 - 26
Supermarket Perimeter - July 2022 - 27
Supermarket Perimeter - July 2022 - 28
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Supermarket Perimeter - July 2022 - 36
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Supermarket Perimeter - July 2022 - 58
Supermarket Perimeter - July 2022 - 59
Supermarket Perimeter - July 2022 - 60
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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