Supermarket Perimeter - June 2022 - 13

The growing interest in health and nutrition meant supermarkets
had many more SKUs to offer shoppers, but this fragmentation also
presented new challenges such as building the right assortment at the
store level, managing inventory and the need for smaller case counts,
and even new competitors who were finding more efficient ways to
connect people with the specific products they wanted to meet their
respective needs, according to Barrington, Ill.-based consultancy Brick
Meets Click.
Merchandising and services such as meal planning and consults
with dietitians are among the creative ways supermarkets can meet
their customers' health and wellness needs, according to Brick
Meets Click.
Eating healthier is hard work, though, a challenge dietitians know
well. Even when they work one-on-one with their clients, making a
lasting change in the way people eat remains elusive. It's difficult to
change eating habits even when these lifestyle changes can lead to a
better quality of life.
Information is not the problem, according to Brick Meets Click.
Nutritional information has never been more accessible, and there's
plenty of guidance available on what to eat and what to avoid based on
a person's health issues.
" The problem is the friction that comes from the work of combining
all the nutrient information and health facts into decisions about what
specific products to buy. "
Reaching younger shoppers
Millennials are thinking differently about their health
than older generations, and the shift suggests some
interesting potential opportunities for retailers,
according to Barrington, Ill.-based consultancy Brick
Meets Click.
Here are some important things to keep in mind when
targeting this demographic:
* They are willing to pay more for products with healthenhancing
attributes.
* Find ways to increase access to in-store dieticians
who can provide guidance and assurance on what they
can do to stay healthy. This means encouraging the
dieticians to reach out to more people.
* Make it quicker and easier for millennials (and other
customers) to find popular " good for you products "
by enhancing navigational signage and shelf sets to
showcase these popular products.
Some delis
WITHOUT
service
are NOT
engaging.
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© 2022 M&E Mfg. Co., Inc.
Trademarks property of M&E Mfg. Co., Inc.
supermarketperimeter.com
JUNE 2022 - 13
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Supermarket Perimeter - June 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2022

Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
Supermarket Perimeter - June 2022 - 3
Supermarket Perimeter - June 2022 - 4
Supermarket Perimeter - June 2022 - 5
Supermarket Perimeter - June 2022 - 6
Supermarket Perimeter - June 2022 - 7
Supermarket Perimeter - June 2022 - 8
Supermarket Perimeter - June 2022 - 9
Supermarket Perimeter - June 2022 - 10
Supermarket Perimeter - June 2022 - 11
Supermarket Perimeter - June 2022 - 12
Supermarket Perimeter - June 2022 - 13
Supermarket Perimeter - June 2022 - 14
Supermarket Perimeter - June 2022 - 15
Supermarket Perimeter - June 2022 - 16
Supermarket Perimeter - June 2022 - 17
Supermarket Perimeter - June 2022 - 18
Supermarket Perimeter - June 2022 - 19
Supermarket Perimeter - June 2022 - 20
Supermarket Perimeter - June 2022 - 21
Supermarket Perimeter - June 2022 - 22
Supermarket Perimeter - June 2022 - 23
Supermarket Perimeter - June 2022 - 24
Supermarket Perimeter - June 2022 - 25
Supermarket Perimeter - June 2022 - 26
Supermarket Perimeter - June 2022 - 27
Supermarket Perimeter - June 2022 - 28
Supermarket Perimeter - June 2022 - 29
Supermarket Perimeter - June 2022 - 30
Supermarket Perimeter - June 2022 - 31
Supermarket Perimeter - June 2022 - 32
Supermarket Perimeter - June 2022 - 33
Supermarket Perimeter - June 2022 - 34
Supermarket Perimeter - June 2022 - 35
Supermarket Perimeter - June 2022 - 36
Supermarket Perimeter - June 2022 - 37
Supermarket Perimeter - June 2022 - 38
Supermarket Perimeter - June 2022 - 39
Supermarket Perimeter - June 2022 - 40
Supermarket Perimeter - June 2022 - 41
Supermarket Perimeter - June 2022 - 42
Supermarket Perimeter - June 2022 - 43
Supermarket Perimeter - June 2022 - 44
Supermarket Perimeter - June 2022 - 45
Supermarket Perimeter - June 2022 - 46
Supermarket Perimeter - June 2022 - 47
Supermarket Perimeter - June 2022 - 48
Supermarket Perimeter - June 2022 - 49
Supermarket Perimeter - June 2022 - 50
Supermarket Perimeter - June 2022 - 51
Supermarket Perimeter - June 2022 - 52
Supermarket Perimeter - June 2022 - 53
Supermarket Perimeter - June 2022 - 54
Supermarket Perimeter - June 2022 - 55
Supermarket Perimeter - June 2022 - 56
Supermarket Perimeter - June 2022 - 57
Supermarket Perimeter - June 2022 - 58
Supermarket Perimeter - June 2022 - 59
Supermarket Perimeter - June 2022 - 60
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Supermarket Perimeter - June 2022 - 62
Supermarket Perimeter - June 2022 - 63
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Supermarket Perimeter - June 2022 - 66
Supermarket Perimeter - June 2022 - 67
Supermarket Perimeter - June 2022 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
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