Supermarket Perimeter - June 2022 - 18

Bakery
DECORATING
TRENDS
Fruit flavors and reduced-sugar chocolate play
an elevated role this summer
BY JOHN UNREIN
SUMMER PROMOTIONS ARE PLAYING AN UPLIFTING ROLE for
decorated cupcakes and cakes. And colorful berries and rich dark
chocolate are elevating sweet bakery items to star status.
For the first time, consumers nationwide can purchase Rubicon
Bakers' Vegan Lemon Raspberry Cupcakes at more than 1,800 Kroger
stores through a creative collaboration between Washington red
raspberry farmers and the Certified B Corporation.
The national rollout follows the success of the new flavor launch
last spring at a regional level. The Washington red raspberry industry
partnered with Rubicon Bakers' research and development team to
feature a Washington red raspberry puree in both the filling and icing
that complements the citrusy lemon cupcake flavor.
To celebrate the national availability of the product, Washington
red raspberry growers will donate $1 to FareStart for every package
of cupcakes sold, up to $10,000. FareStart is a non-profit organization
based in Seattle that transforms lives, disrupts cycles of poverty and
nourishes communities through food, life skills and job training.
FareStart's work is in line with Rubicon Bakers' social mission to provide
opportunities for those with significant barriers to employment.
" We believe in creating baked goods you can feel good about
enjoying, and our Vegan Lemon Raspberry Cupcakes are no exception.
The pink color in the icing and filling comes entirely from the vibrant
red raspberry puree we source from Washington red raspberry
growers, " said Andrew Stoloff and Leslie Crary, co-owners of Rubicon
Bakers. " We're thrilled to see how excited our customers are about this
product, now available nationally, and we're proud to continue working
with Washington red raspberry growers. "
The cupcakes are packaged in a 4-pack clamshell with a suggested
retail price of $5.99. This is the first time the logo of the Washington Red
Raspberry Commission, which represents the growers who produce
approximately 90% of the country's frozen red raspberry crop, is
prominently featured on a consumer packaged good.
" It's always a pleasure to introduce the many benefits of Washington
red raspberries to research and development teams looking for natural
and delicious ingredients, but this particular effort is special, " said
Henry Bierlink, executive director of the Washington Red Raspberry
Commission. " This is bigger than raspberries and cupcakes. We
commend Rubicon Bakers for its commitment to hire and support
those with significant barriers to employment. It's our honor to extend
that mission to our neighboring Seattle area by donating to FareStart in
addition to the good that is done by purchasing the cupcakes. "
Rubicon Bakers is rolling
out new Vegan Lemon
Raspberrry Cupcakes,
featuring Washington
red raspberries.
A burst of blue
July is National Blueberry Month, and that means promoting a boost of
blue - all for a good cause. The U.S. Highbush Blueberry Council has
put together a list of daily tips designed to boost the whole you, lifting
the mind and body.
18 - JUNE 2022
supermarketperimeter.com
RUBICON BAKERS, CALIFORNIA STRAWBERRY COMMISSION, INCREDO; BAIBA OPULE, ANDREY RADUL, KOLESNIKOVSERG - STOCK.ADOBE.COM

Supermarket Perimeter - June 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2022

Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
Supermarket Perimeter - June 2022 - 3
Supermarket Perimeter - June 2022 - 4
Supermarket Perimeter - June 2022 - 5
Supermarket Perimeter - June 2022 - 6
Supermarket Perimeter - June 2022 - 7
Supermarket Perimeter - June 2022 - 8
Supermarket Perimeter - June 2022 - 9
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Supermarket Perimeter - June 2022 - 17
Supermarket Perimeter - June 2022 - 18
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