Supermarket Perimeter - June 2022 - 22

Bakery
SWEET
BAKED
GOODS
BY ANDY NELSON
AS THE PANDEMIC WANES, shoppers are returning to instore bakeries,
and sweet baked goods are among the products they're choosing with
increasing frequency.
Sweet baked goods sales are up 12.7% compared to a year ago, and
that gain is even higher for instore bakeries - 15% - said Jennifer
Halliburton, senior manager of global insights for Lenexa, Kan.-based
Corbion. Volumes are also up.
" Volume gains are coming from perimeter bakery, as consumers are
returning to in-store bakeries for fresh baked goods, " Halliburton said.
" Perimeter segments posting the strongest volume growth are donuts,
muffins, cakes and cookies. "
The segment posting the strongest percentage gains year over year
is specialty desserts - a category that includes individually-crafted,
premium indulgent dessert items - with 26.6% growth.
A key shift in the sweet baked goods category within instore that
Corbion has tracked in recent years has been the surge in demand for
individually crafted desserts, which have grown 26% in dollar sales and
23% in units moved.
" These items continue to do well as more consumers seek premium
indulgences in a unique custom-crafted dessert, " Halliburton said.
" Individually crafted desserts are an opportunity for retailers to
showcase their instore bakery presence and to create a destination with
younger consumers who are seeking premium experiences that they
can share with friends in unique, fun ways. "
22 - JUNE 2022
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Supermarket Perimeter - June 2022

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Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
Supermarket Perimeter - June 2022 - 3
Supermarket Perimeter - June 2022 - 4
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