Supermarket Perimeter - June 2022 - 26

Bakery
FLATBREADS
BY ANDY NELSON
IN THE COVID ERA, stay-at-home chefs turned to new foods in
attempts to shake up their breakfast, lunch and dinner routines.
One of the beneficiaries were flatbreads sold in the grocery perimeter.
And even as people start venturing back into restaurants, many of those
at-home behaviors remain, including making sandwiches, pizzas and a
host of other dishes with premium flatbreads.
During the pandemic, flatbread sales made a dramatic shift from
restaurants to grocery deli/prepared for Paterson, N.J.-based Kontos
Foods, said Warren Stoll, the company's marketing director.
" People still have to eat, and the popularity of flatbreads was still
there, " he said. " Everybody made changes. "
In a move that could increase visibility for flatbreads across all
channels, some restaurants turned into mini-retailers during COVID
to make up for last dine-in business, Stoll said. A Greek restaurant near
Kontos' office, for instance, sold packaged flatbreads customers could
take home in addition to their take-out meal.
26 - JUNE 2022
Even with the pandemic, Kontos has not stopped innovating. Stoll's
description of the Kontos product line used to include the phrase " over
60 " when referring to number of SKUs.
" It's probably over 70 now if I stopped and counted, " he said.
The company rolled out the first flavored variety - garlic - in its
Greek Lifestyle brand of flatbreads, which have fewer carbs (about
half) and more protein (about double) than typical flatbreads. The new
product hit shelves this spring.
The higher-protein product is aimed at aligning with the popular
Mediterranean diet, Stoll said. Greek Lifestyle breads also have less sugar
and fewer calories than other flatbreads.
Kontos also launched its Rustics Collection, an oval-shaped naan
flatbread that comes in a two-count resealable packs in two flavors,
tandoori naan, tandoori garlic naan and pizza crust. The breads
are baked on the sides of tandoori ovens, which gives them their
unique shape.
supermarketperimeter.com
TOUFAYAN, KONTOS FOODS
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Supermarket Perimeter - June 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2022

Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
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