Supermarket Perimeter - June 2022 - 27

The yearly
growth rate
of flatbread
sandwich
One of the things we
saw in the pandemic was
that people were stuck at
home, eventually boredom
sets in and they got creative.
We saw an uptick in what
we sell with pizza crusts, and
also real creative stuff. "
Warren Stoll, Kontos Foods
Rustics breads have an " artisan appearance " and are
predominantly for retail, Stoll said.
Going forward, Stoll said many of the behaviors
consumers adopted during the pandemic will
continue, which should be good news for purveyors of
premium flatbreads.
" One of the things we saw in the pandemic was
that people were stuck at home, eventually boredom
sets in and they got creative, " he said. " We saw an
uptick in what we sell with pizza crusts, and also real
creative stuff. "
That included things like baking flatbreads
until they're crisp, then breaking them apart into
homemade pita chips.
Many of those culinary adventures have been
curtailed as restaurants have reopened, but there are
still plenty of people who continue to enjoy the new
skills they picked up during all that time at home.
" People remembered what they did, and they seek
to do again, just not at the same pace, " Stoll said.
Clean label options
Ridgefield, NJ-based Toufayan Bakeries' current
lineup of flatbreads for instore includes a Hearty White
and Whole Wheat Flatbread, a Whole Wheat & Flax
Lavash, Garlic and Original Naan, and Garlic, Original
and Whole Wheat Tandoori, said Karen Toufayan, the
company's vice president of marketing and sales.
The flatbread
category
saw a 4.2%
increase from
2020 and an
18% increase
from 2019
in perimeter
sales .
IRI Integrated Fresh
Interest in the
Mediterranean
diet is up 40%
year over year .
Tastewise
supermarketperimeter.com
JUNE 2022 - 27
consumption
is 42.7%.
Tastewise
The global
flatbread
market is
estimated to
reach $62.8
billion by
2026 with
a CAGR
of 6.2% .
Allied Market Research
New from Toronto-based FGF are
Stonefire Caramelized Onion Naan
Rounds, which " are every bit as
delicious as our Original naan in a
versatile, hand-held size, " according to
the company.
Caramelized Onion Naan Rounds are
made with the company's authentic
recipe of fresh buttermilk and ghee
(clarified butter) complimented
by sweet and savory notes of the
caramelized onions.
Each naan round is baked in Stonefire's
patented tandoor tunnel oven to give
" an amazing taste and texture you can
taste on first bite. " Perfectly sized for
sandwiches, snacks and appetizers, the
rounds help consumers get creative in
their own kitchens as they stack, top,
layer or fold.
The new rounds ship 12 per pack. pickup
platforms that became necessary
during the pandemic.
Like Kontos Foods, Toufayan Bakeries hasn't sat back
despite the market challenges related to the pandemic.
" We've expanded our flavor options and have
one of the cleanest labels in the deli bread section, "
Toufayan said.
The company's original flatbreads continue to
perform well in the market, but consumers are also
interested in its unique offerings, such as Tandoori and
Naan, she added.
" Our Tandoori and Naan options have had great
reception as consumers continue to explore different
cuisines at home during the pandemic, as well as
utilizing them for casual use such as a pizza base. "
Even with the pandemic on the wane, consumers
are still eating at home more than ever, Toufayan said,
and flatbreads remain a staple for easy, quick meals,
which has kept demand strong.
Stonefire introduces
Caramelized Onion
Naan Rounds
Supermarket Perimeter - June 2022

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