Supermarket Perimeter - June 2022 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
LILY ALVAREZ
National Account Executive
WHITNEY HARTMAN
Sales Enablement Specialist
MICHAEL BARBEE
Audience Development Director
DUSTIN PICKMAN
Audience Development Analyst
HANNAH CARNEY
Audience Database Specialist
LAUREN JULIANA
Audience Development
Coordinator
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
KATELYN BETZ
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
and Executive Editor
JIM SALADIN
Chief Marketing Officer
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supermarketperimeter.com
JUNE 2022 - 3
ANDY NELSON
anelson@sosland.com
Health and
wellness,
redefined
How did we used to describe people who really
loved food - making, eating, talking about food -
before there were " foodies " ?
For me, the term " gourmand " comes to mind.
When I think of the gourmands of the first threeplus
decades of my life, I think of people who looked
like they liked food. " Don't trust a skinny cook " people. Sure enough, when I checked to see
if I had it right, Webster's reported that a gourmand is " a person who enjoys eating and often
eats too much. "
The gourmands of yesterday are not the foodies of today. Foodies are just as likely to be
as rail thin and health-centered as gourmands are not. And that's just one of many examples
of how our definition of " health and wellness " has evolved over time.
Whatever particular form their approach to diet takes, almost half of all Americans - 48%
- follow at least some approach, indicating that health and wellness is definitely on the
minds of consumers, whether they put their intentions into action or not.
And retailers are getting the message.
" There is a real increase in investment in health, " FMI's Krystal Register told me. " And
there's a lot of research showing a direct connection between increasing health outcomes
and return on investments. "
One indication of how things have changed in just a few years is the 2021 Food &
Health Survey from the International Food Information Council, which found that " In 2016,
consumers most identified with the negative: the absence of certain components, like fat
and sugar content. In 2021, the definition takes a more positive tone: 27% say it is defined by
the presence of healthful components (like fruits, veggies, and nutrients) (up from 17%) and
25% say it is the food that is simply 'good for you' (up from 18%). "
The message grocers and everyone else in the food industry should be driving home is
that you can enjoy food and still meet your health and wellness goals.
And, of course, it's still OK to act like a gourmand from time to time.

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Supermarket Perimeter - June 2022

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