Supermarket Perimeter - June 2022 - 32

Meat & Poultry
BEEF
BEEF IS A GO-TO AMERICAN STAPLE, and its popularity skyrocketed
during the COVID-19 pandemic, when many home cooks sharpened
their skills in the kitchen and people consolidated their grocery
shopping into fewer trips while maintaining a freezer stash at home.
" Beef. It's what's for dinner " was certainly the mantra of 2021.
According to the 2022 Power of Meat report, total fresh meat dollar
sales in 2021 were $54.8 billion, and fresh beef accounted for over half
of all fresh meat sales, at $30.1 billion. In dollar gains compared to 2019,
fresh beef rose 23%, while total fresh meat rose 19.7%. In volume gains
compared to 2019, fresh beef rose 4.8%, while total fresh meat rose 3.7%.
Ground beef was the largest driver in the early days of the pandemic,
up 40% year-over-year between March 15 and July 26, according to
the Midyear Power of Meat study in 2020. Recent data from Nielsen
indicates demand for ground and whole muscle beef remained strong
through the end of 2021.
IN DOLLAR GAINS
compared to 2019,
fresh beef rose 23%, while total
fresh meat rose 19.7%.
32 - JUNE 2022
supermarketperimeter.com
BY KEITH LORIA
As things begin to normalize, the beef industry is seeing the effects of
that at the meat case, as consumers are recreating restaurant meals at
home, increasing the demand for USDA Prime offerings.
" Beef was very popular throughout the pandemic, and we are seeing
strong continued demand, " said Bridget Wasser, associate director of
customer insights for Chicago-based Midan Marketing, who has been in
the beef industry for more than 15 years. " Beef proved it has a beloved
place in the retail space and on consumers' tables. "
Even as consumers feel pressure from inflation, beef will likely
remain an important staple, and retailers can take extra steps to support
consumers, she said. Value packaging, recipes that help consumers
stretch cooked beef across meals, marketing reinforcing the nutritional
value of beef and meal prep tutorials are all efforts that reinforce with
consumers the value of beef even in situations where family budgets
are tight.
IN VOLUME GAINS
compared to 2019, fresh
beef rose 4.8%, while total
fresh meat rose 3.7%.
ANNETUAS - STOCK.ADOBE.COM
http://www.supermarketperimeter.com

Supermarket Perimeter - June 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2022

Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
Supermarket Perimeter - June 2022 - 3
Supermarket Perimeter - June 2022 - 4
Supermarket Perimeter - June 2022 - 5
Supermarket Perimeter - June 2022 - 6
Supermarket Perimeter - June 2022 - 7
Supermarket Perimeter - June 2022 - 8
Supermarket Perimeter - June 2022 - 9
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Supermarket Perimeter - June 2022 - 11
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Supermarket Perimeter - June 2022 - 18
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