Supermarket Perimeter - June 2022 - 40

Meat & Poultry: Value-added
Case ready products, she explained, are ideal for ecommerce due
to their consistent size and weight. Branded case ready products such
as Chairman's Reserve Meats products offer additional attributes for
savvy consumers as well as the recipe inspiration they're seeking.
" Additionally, category staples like ground beef and meal kits remain
strong, too, " Worpel said. " The popularity of the Instant Pot spurred a
renaissance of the meal kit, and Instant Pot kits remain one of our top sellers. "
Many of Midan Marketing's meat clients are looking to stand out
through product attributes such as flavorful meats that are marinated
and ready to cook-or even fully cooked.
" New items that allow confident cooks to play with their kitchen tools
like air fryers and electronic pressure cookers, but also don't require
exotic ingredients are also popular, " Hennen said.
Proper marketing
Value-added meat products sell best when retailers put effort behind
Anything meal-related is guaranteed to grab the
attention of convenience-obsessed shoppers.
highlighting what's available and on sale.
" Most shoppers do some or all their meal planning in a digital space;
opened a new case-ready facility in Eagle Mountain, Utah, expanding
our production capacity by 24%. We've also invested in our ecommerce
capabilities to help our retail partners navigate the intricacies of
omnichannel marketing. "
whether finding inspiration on social platforms like YouTube, Instagram
or TikTok, or using retail websites or apps to help streamline their
grocery shopping experience, " Worpel said.
Farmer Focus likes to leverage retailer partnerships and media
opportunities around unique initiatives that both drive product trial and
tell a larger brand story.
World Leader in Portioning Equipment
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World Leader in Portioning Equipment
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PRODUCTION.
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40 - JUNE 2022
supermarketperimeter.com
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http://www.unifiller.com

Supermarket Perimeter - June 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2022

Supermarket Perimeter - June 2022 - Intro
Supermarket Perimeter - June 2022 - 1
Supermarket Perimeter - June 2022 - 2
Supermarket Perimeter - June 2022 - 3
Supermarket Perimeter - June 2022 - 4
Supermarket Perimeter - June 2022 - 5
Supermarket Perimeter - June 2022 - 6
Supermarket Perimeter - June 2022 - 7
Supermarket Perimeter - June 2022 - 8
Supermarket Perimeter - June 2022 - 9
Supermarket Perimeter - June 2022 - 10
Supermarket Perimeter - June 2022 - 11
Supermarket Perimeter - June 2022 - 12
Supermarket Perimeter - June 2022 - 13
Supermarket Perimeter - June 2022 - 14
Supermarket Perimeter - June 2022 - 15
Supermarket Perimeter - June 2022 - 16
Supermarket Perimeter - June 2022 - 17
Supermarket Perimeter - June 2022 - 18
Supermarket Perimeter - June 2022 - 19
Supermarket Perimeter - June 2022 - 20
Supermarket Perimeter - June 2022 - 21
Supermarket Perimeter - June 2022 - 22
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Supermarket Perimeter - June 2022 - 24
Supermarket Perimeter - June 2022 - 25
Supermarket Perimeter - June 2022 - 26
Supermarket Perimeter - June 2022 - 27
Supermarket Perimeter - June 2022 - 28
Supermarket Perimeter - June 2022 - 29
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Supermarket Perimeter - June 2022 - 31
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Supermarket Perimeter - June 2022 - 33
Supermarket Perimeter - June 2022 - 34
Supermarket Perimeter - June 2022 - 35
Supermarket Perimeter - June 2022 - 36
Supermarket Perimeter - June 2022 - 37
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Supermarket Perimeter - June 2022 - 39
Supermarket Perimeter - June 2022 - 40
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Supermarket Perimeter - June 2022 - 68
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